Vbet, the flagship international B2C betting and gaming brand operated by BetConstruct, has signed an official title sponsorship deal with leading esports team, Alliance.
The Swedish-based esports team currently competes in Dota 2, Apex Legends, Super Smash Bros, Fortnite and TrackMania.
The distinctive branding of Vbet will be visible on Alliance players’ shirts throughout 2021, with the partnership also set to generate new opportunities for “dynamic content”.
The operator’s first move into esports sponsorship, explained Vbet CEO and founder Vigen Badalyan, will be based upon the “shared values of community, loyalty and respect”.
“We are excited to announce our new partnership with Alliance,” he added. “The organisation has greatly influenced the rise of esports and, with this partnership, Vbet also demonstrates its support for the growth of esports.
“We share common values of excellence, loyalty and innovation. We are proud to welcome Alliance into our big family and are excited about our future contribution.”
Jonathan Berg, CEO and co-owner of Alliance, added: “It’s with great pleasure that I welcome Vbet into the Alliance family. I’m honoured that they have chosen to enter esports for the first time together with us.
“I’ve got to know the Vbet team over the past months, and I’m confident in saying that this is just the start of a long-lasting partnership that will help us support our players better as well as bring fans closer to us.”
Esports enthusiasts can also look forward to competitions and giveaways during 2021, including an exclusive prize of a trip to The International – the annual esports world championship tournament for Dota 2.