SBC News Voice of the Sports Betting Industry
Kaizen Gaming has appointed digital optimisation agency LeanConvert to enhance its on-site customer conversion and UX disciplines across its flagship brands of Stoiximan (Greece) and Betano (Europe).
The Hellenic and pan-European online gambling group has appointed LeanConvert to serve as its lead optimisation agency providing detailed insights on onsite behavioural analytics, enhancing Stoiximan and Betano € multi-million campaigns.
Moving forward, Kaizen marketing and web development teams will be supported by LeanConvert optimisation experts and ‘martech tools’, providing deeper data and actionable insights, amplifying customer conversion across its digital portfolio.
Steven Grech, Kaizen Gaming’s Director of Product, backed the appointment of LeanConvert, underling the agency’s proven record in working and understanding the complexities of executing successful igaming and sports betting campaigns.
“There are a million agencies that promise they can optimise and accelerate,” Grech commented,” he said. “LeanConvert’s success within the gambling sector is well known at this point.
“We got in touch with them because we wanted professional support for our optimisation journey. We knew they’d delivered hard, data-backed results to other clients. We signed the contract because we want those same results. It’s that simple.”
Led by former Maxymiser (Oracle) executive, Tim Axon (CEO) LeanConvert currently serves as optimisation agency to FTSE100 group Entain Plc.
“The long-term partnership will allow Kaizen to continuously improve the best customer experience possible in order to exercise the gaming company’s passion for results-driven innovation,” LeanConvert commented on its new client.
