SBC News Voice of the Sports Betting Industry
Online sportsbook MansionBet has maintained its prominent position in the horse racing sector after renewing its partnership with Hayley Turner OBE for a second year.
MansionBet’s collaboration with champion jockey Turner has seen the duo cooperate on a number of campaigns throughout 2020, including Cheltenham and Royal Ascot, where she earned her second record-breaking win in the Sandringham Stakes.
The jockey will continue to cooperate closely with the operator across the upcoming race season, as well as on MansionBet’s sponsored race days throughout 2021.
“We’re all delighted to have Hayley on board for another year,” said Dana Bocker, Head of Integrated Marketing at Mansion.
“Having such a big name within racing has contributed to the success of our campaigns over the past year. We look forward to collaborating on a number of exciting projects as well as watching Hayley win more trophies!”
Turner is one of the most successful female jockeys of all time, winning Triple Group One races, including the July Cup and Nunthorpe Stakes, as well as securing 100 victories in one calendar year in 2008.
“I am absolutely delighted to once again be an ambassador for MansionBet for the upcoming season,” added Turner OBE. “I had some great days last season wearing the MansionBet breeches, including at Royal Ascot on Onassis in June. Fingers crossed there will be plenty more days like that in 2021!”
The renewal of Gibraltar-based MansionBet’s partnership with Turner follows a range of commitments the operator has made to British horse racing.
Last month the bookmaker updated its agreements with the Arena Racing Company (ARC) and Jockey Club Racecourse (JCR), and as a result will act as title sponsor to a variety of high profile races throughout the year.
Furthermore, in addition to Turner OBE, MansionBet has added Champion Jump Jockey Brian Hughes to its sponsorship portfolio.
Hughes will work closely with Turner to produce engaging content across MansionBet’s campaigns, and will also become a regular feature on the sportsbook’s blog.
