Marketing

Tipico has strengthened its brand visibility in the burgeoning North American sports betting market, entering into an agreement with Major League Soccer (MLS) franchise Columbus Crew. The agreement will see the German operator become a founding level partner as well as official betting partner of the club, based on the capital city of Ohio, receiving entitlement rights to the franchise …

Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America.  The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …

The Professional Darts Corporation (PDC) has ended the 20-year run of bookmakers title sponsoring its flagship World Darts Championship.  On Monday, Matchroom Sports – the event organiser of the PDC – confirmed that online car buying platform Cazoo would replace William Hill as title sponsor of the World Darts Championship in 2023. The sponsorship forms part of a comprehensive multi-year …

A Standing Committee of Economic Affairs for the Republic of Armenia’s National Assembly has endorsed a policy proposal that recommends that gambling restrictions be imposed on the nation’s existing Advertising Law.  Armenia’s government has charged standing committees with undertaking the preliminary review of draft policies that are intended to be debated and voted on by the National Assembly. Advertising amendments …

German supporters ‘fan alliance’ Unsere Kurve (‘Our Curve’) has issued a set of demands for both the country’s clubs and the Bundesrat relating to sports betting sponsorship and TV advertising.  Issuing a statement on Tuesday, the organisation identified an ‘increased media presence’ of sports wagering in Germany, particularly following the passage of the Fourth Interstate Treaty on Gambling (GlüNeuRStv). Outlining …

Parimatch Tech has renewed its partnership for Team Spirit and by extension its esports focus for 2022, under the terms of a new contract covering the coming 12 months.  The extended deal will see the duo collaborate on a joint merch line as well as continue to work on content creation for esports fans, whilst also featuring a sponsorship caveat. …

Google has updated its ‘US Gambling and Games’ advertising policy to allow for certified and state-licensed entities to promote sportsbook adverts within the state of New York.  The tech giant issued its update on Friday 7 January ahead of the official launch of New York’s sportsbook regime on 9am Saturday, sanctioned by the New York State Gambling Commission.  “From January 2022, …

888sport has been announced as an official partner of Bundesliga side RB Leipzig which began at the home match against FSV Mainz 05 on Saturday. With the collaboration lasting until at least 2023, the top-flight team promises to give betting brand presence on TV-relevant advertising whilst also on the club’s digital channels.  Kieran Spellman, Vice President Head of 888sport, commented: …

Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports.  The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene.  As a result of the deal, the artist will carry out a global ambassador …