Horseracing.co.uk recruits Bryony Frost as first brand ambassador

British National Hunt jockey Bryony Frost has been named as Horseracing.co.uk’s first ever brand ambassador.

The 25-year-old English jockey will contribute to the relaunch of the Horseracing.co.uk website, sharing insights and race knowledge, whilst collaborating with the editorial team on the creation of digital content.

Frost, who was nominated for BT Sport’s 2019 Action Woman of the Year accolade, became the first woman to ride a Grade One winner over the jumps at the Cheltenham Festival,  before securing the British Conditional Jockeys title for the 2018/19 season. The following month she won the British Conditional Jockeys title for the 2018/2019 season.

She turned professional in 2017 after announcing her arrival in the racing scene with a win in the Foxhunter Chase at Cheltenham.

Frost commented: “I am delighted to be the new ambassador for Horseracing.co.uk and get stuck in with creating content and sharing my experience as a jump jockey with the lovers of the sport.

“The Horseracing.co.uk team have welcomed me with open arms and I am excited to jump straight in and provide value to their editorial offering.”

At the beginning of the year, the British Horseracing Authority (BHA) opened an investigation into the weighing-room treatment of the female jockey, on the back of claims that Frost had received negative feedback from individuals within the sport after guiding Frodon to victory on Boxing Day.

Check Also

British horse racing makes commitment to diversity and inclusion

British horse racing’s leading authorities have made a commitment to improving diversity and inclusion within …

RCA: Reopening of racecourses a ‘huge milestone’

England’s racecourses are preparing to reopen their doors to spectators next week, an event described …

bet365

Spotlight Sports Group ‘Upping the Ante’ with extended bet365 video deal

An extended video deal between Spotlight Sports Group and bet365 will see the Stoke-based betting …