Marketing

Strengthening the ‘code-of-conduct on advertising’, Danish operators have launched ‘Spilreklamenævnet’ – an independently managed complaints board monitoring gambling advertising and media.  The founding of Spilreklamenævnet forms part of planned advertising directives for Danish Gambling announced in 2018, which saw regulated incumbents pledge to observe new binding code-of-conduct protections on gambling advertising.     The complaints board will be managed by Danish professional …

BoyleSports has moved to enhance its marketing and branding in the UK sports betting market by renewing its existing partnership with Wolverhampton Wanderers FC. The extension of the sponsorship agreement will see the Drogheda-based bookmaker continue to operate as the official Molineux betting partner of the West Midlands club for the 2021/22 Premier League season. This comes with a range …

QuinnBet has moved to bolster its branding and marketing in the UK and Ireland by partnering with EFL Championship club AFC Bournemouth. The sportsbook operator – founded in 2017 by Sean Quinn – will become the official UK and Republic of Ireland betting partner of Bournemouth, including a back-of-shirt sponsorship caveat that will see the company’s logo appear on the …

VBET has further enhanced its branding in the Ukrainian market after signing a partnership with the Ukrainian Ice Hockey Federation (FHU). The collaboration – which includes title sponsorship of the Ukrainian national ice hockey team – builds on the firm’s ongoing marketing activities, including Ukraine-focused partnerships with both the Ukrainian Premier League (UPL) and the Ukrainian Football Cup, commencing with …

Kindred Group’s 32Red and Unibet sportsbook brands will serve as principal betting partners of the Vanarama National League – England’s highest tier of non-league football. A two-year partnership was agreed, with 32Red and Unibet to be promoted across the National League’s stadiums, digital and social media channels. Updating stakeholders, the National League underscored the brands proven credentials in participating in …

Kindred Group has demonstrated its support for WorldPride 2021 – a global arts and cultural festival celebrating equality, inclusivity and human rights for all races, genders and sexualities.  For the first time in its history, the WorldPride event (12-22 August) has been co-hosted by the twin cities of Malmö Sweden and Copenhagen Denmark. Kicking off WorldPride celebrations, Kindred’s flagship Unibet …

West Ham United has enhanced its pre-existing partnership with Trustly, naming the payments platform its Women’s Sleeve Partner. As a result of the contract expansion, the Trustly logo will appear on the sleeves of the East London’ club’s FA Women’s Super League (WSL) team. “We were thrilled to partner with Trustly earlier this year, illustrating our commitment to innovation, and we are …

BK8 has signed sponsorship agreements with five LaLiga Santander clubs, strengthening its presence in the football space and in the Asian betting market. As a result of the deal, which covers the 2021/22 season, BK8 will become the official Asian betting partner of Athletic Bilbao, Elche CF, RCD Mallorca, Valencia CF and Villarreal CF. BK8 will gain branding exposure via …

BoyleSports has become the new UK & Ireland betting partner of Newcastle United FC, strengthening its brand visibility and marketing to football fans on both sides of the Irish Sea. The operator, which is active in both the UK and Ireland sports wagering markets, will gain exposure from branded betting terminals installed at the Magpies’ 52,305 St James Park stadium …