BetVictor renews LeanConvert as lead optimisation agency  

BetVictor has confirmed that it has renewed partnership terms with LeanConvert as its lead digital optimisation and conversion agency. 

The Gibraltar betting group will continue to work with LeanConvert for a fifth consecutive year, enhancing its digital marketing campaigns and all-round UX experience.

Upon confirming the renewal of the contract  BetVictor noted that LeanConvert had achieved its partnership objective of back-to-back consecutive growth for its digital marketing channels.  

“We wanted to continue working with LeanConvert because they have an immaculate track record in the gaming industry. Specifically, they’re supporting us in staying ahead of our competitors when it comes to delivering the best possible experience to our players,” said Eoin Ryan, BetVictor’s Director of Product.

Specialising in UX fields, LeanConvert deploys tailored methodologies, martech tools and expert analysis, providing deeper data and actionable insights to enhance partner marketing campaigns, improving end-to-end results and ROI.

BetVictor retains LeanConvert as the online betting group moves to launch new product verticals and new international projects in 2021.

Tim Axon, Founder and Managing Director of LeanConvert, expressed his delight at being retained by BetVictor, the agency’s ‘first-ever client’.

“We’re extremely thankful for them taking a punt on us, and we’ve always aimed to repay their faith and investment with ROI, insight and innovation,” Axon said. “They share in our ideology that there’s always room for improvement and that if you don’t continuously strive to be better, your competitors will.”

BetVictor’s announcement sees LeanConvert continue to expand its presence within the online gambling sector, having recently secured Kaizen Gaming and Betsson Group as new clients.  

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