Sportal365 enhances betting content with Spotlight Sports Group deal
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Sportal365 enhances betting content with Spotlight Sports Group deal

Spotlight Sports Group will supply independent betting content to Sportal365 after agreeing to support the CMS platform provider in expanding its sports content publishing platform.

Through the partnership, Spotlight Sports Group will deliver bespoke editorial content which will be made available to Sportal365’s client base.

“We’ve really grown our bespoke editorial offering, covering all sports in more than 70 languages,” commented Will Fyler, Spotlight Sports Group’s Head of Digital.

“It gives clients more choice and bettors more confidence to make informed betting decisions. Our independent analysis and bespoke editorial enriches sportsbooks and takes the sports betting experience that step further.

“We’re constantly looking to support betting partners with editorial content and with Sportal365’s unique CMS we will be able to offer them an additional competitive edge.”

Spotlight Sports Group’s content will be input directly to Sportal365’s CMS, allowing its clients to integrate the betting editorial directly to their sites. 

Stilian Shishkov, CEO of Sportal365, added: “We know Spotlight Sports Group sports content is a market-leader and used by a number of major bookmakers so we’re delighted to integrate to our CMS and make it available to our clients. 

“Having their expertise in such a wide range of sports will be hugely beneficial and will add another unique aspect of our offering.”

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