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Betfair enhances video content with Spotlight Sports Group extension

Spotlight Sports Group has extended and expanded its live video content partnership with Betfair which will focus around the Racing Post Live show.

Every Saturday afternoon through 2021, Racing Post Live will broadcast live reactions from racing experts as well as exchange prices and tipping throughout the day’s racing.

With the aim of driving bettor engagement, the video partnership will also include an upgrade in HD motion graphics to integrate more live data and user comments.

“We are delighted that the marketing team at Betfair has decided to extend and deepen the Racing Post Live partnership,” said Gethin Evans, Spotlight Sports Group Chief Marketing Officer, as he celebrated the new deal.

“Despite the disruption to the racing calendar last year we continued to grow the audience and engagement. While people can’t get to have a day at the races, a lot of our viewer feedback has been about the great atmosphere in the studio. 

“Our in-house production team are busy working on our HD motion graphics, to include the addition of integrated data feeds which are going to further enhance the viewing experience.” 

The live broadcasts will be shown across Racing Post YouTube and Facebook platforms, in addition to it also being clipped in realtime ‘to distribute the best reactive content across the Racing Post, MyRacing and Betfair social channels’.

Harry Phillips, Betfair Head of Brand Marketing for UK and Ireland, added: “We are delighted to extend our video partnership with Spotlight Sports Group throughout 2021. Racing Post Live has proved a big hit with our audience and we are excited to see how the team is able to expand on the success of this year. 

“The show is a great way to showcase the functionality of the Betfair Exchange and how different races present different opportunities to back, lay or trade one of the several Exchange markets on offer. It makes for great viewing and we are looking forward to this being on people’s screens every Saturday from now on.”

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