Betclic asks France to ‘Switch the Game’

Betclic has launched its new ‘Bascule dans le Game’ (‘Switch the Game’) advertising campaign across French TV, print and social media networks.

The Bordeaux-based betting group debuted its new campaign yesterday during RMC TV1 broadcast of the UEFA Champions League tie between FC Barcelona and Ligue-1 champions Paris Saint Germain.

The HD campaign was developed by Paris marketing studio Socialy.fr, which has served as Betclic’s lead creative agency since 2019 after it was tasked with leading the operator’s brand refresh strategy.

Socialy.fr shot the campaign in Kyiv (Ukraine), featuring the title track of ‘WIN’ by 2018 Emmy winning artist Jay Rock.

Bascule dans le Game will serve as Betclic’s lead advertisement for the remainder of the 2021 football season, including this summer’s UEFA Euro 2020 Championships.

Further French developments saw Betclic’s market rival Parions Sport return to French screens this week to debut its new TV advertising campaign ‘le vit ensemble’ (We live it Together).

Parions Sport released its new advertising campaign following its 2020 hiatus, as the French government ordered all professional sports leagues to terminate the season due to the COVID-19 pandemic.