Novibet enhances horse racing marketing with ARC deal

Novibet has strengthened its marketing in the horse racing sector via an agreement with the Arena Racing Company (ARC), securing sponsorships of two fixtures.

As a result of the agreement, Novibet will act as title sponsor of the Park Oaks and Derby Trials races at Lingfield racecourse, taking place on 8 May and broadcast on free-to-air ITV Racing as well as on Sky Sports.

“We are thrilled to sponsor the prestigious Novibet Derby and Oaks Trials at Lingfield, as preparation for two of the biggest races in the calendar,” said George Gerakanakis, International Affiliate Manager at Novibet.

“It is a privilege to be connected with these two races as it marks our biggest race sponsorship to date, as we look to establish our brand in the UK and grow our connection with British racing.”

The Lingfield fixtures are an early highlight for racing fans ahead of the popular Cazoo Derby Festival at Epsom Downs, where Novibet will also act as a sponsor of some races throughout the day.

In 2019 the winners of the both the Park Oaks and Derby Trials went on to perform well at Epson, solidifying the fixtures status as a trail run for the Derby for many bettors.

David Leyden Dunbar, Director of Partnerships at ARC, added, “The Derby and Oaks Trials are the highlight of the flat turf season at Lingfield Park, and we are delighted to welcome Novibet in to support the day.

“Novibet is a brand we have been pleased to work with before, but it is great to see them develop their sponsorship portfolio in British racing with this deal.”

The agreement between the Greek betting group and the ARC builds on Novibet’s integration of AllSported – a trading solution developed by the triple partnership of the Racing Post, TXODDS and Banach Technologie – into its digital sportsbook portfolio.

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