Betclic Group has continued its home-market sponsorship drive after announcing that it will serve as the official sportsbook partner of French rugby union’s Top 14 league.
Yesterday, France’s National Rugby League (LNR), the governing body of the Top 14, announced that Betclic had secured a three-season arrangement to serve as the league’s principal sports betting partner.
The agreement will see Betclic join Orange, Land Rover, Tissot and Societe Generale as principal sponsors of the Top 14, French rugby union’s highest professional tier.
The partnership will also see Betclic serve as the Top 14’s ‘official statistics partner’, providing matchday analysis, insights and data to Top 14 broadcasters.
Furthermore, Betclic marketing will develop a comprehensive marketing strategy to promote new Top 14 experiences and further promote the LNR’s grassroots rugby initiatives.
Betclic disclosed that it had begun to work on revamping its sportsbook offering for Top 14 markets, as the French bookmaker plans to stream all league matches on its wagering platform.
— TOP 14 Rugby (@top14rugby) April 27, 2021
From next September, Betclic will maintain French betting’s highest sponsorship profile, serving as an official partner of Top 14 Rugby while continuing its duties as sportsbook partner of top-flight Ligue 1 football.