Marketing

The latest marketing news for the gambling industry

Betsson strengthens LatAm visibility via Colo-Colo deal

SBC News Betsson strengthens LatAm visibility via Colo-Colo deal

Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America.  The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …

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PDC ends bookies sponsorship affair of World Darts Championship

SBC News PDC ends bookies sponsorship affair of World Darts Championship

The Professional Darts Corporation (PDC) has ended the 20-year run of bookmakers title sponsoring its flagship World Darts Championship.  On Monday, Matchroom Sports – the event organiser of the PDC – confirmed that online car buying platform Cazoo would replace William Hill as title sponsor of the World Darts Championship in 2023. The sponsorship forms part of a comprehensive multi-year …

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Armenia Finance Minister calls for stringent overhaul of gambling advertising

SBC News Armenia Finance Minister calls for stringent overhaul of gambling advertising

A Standing Committee of Economic Affairs for the Republic of Armenia’s National Assembly has endorsed a policy proposal that recommends that gambling restrictions be imposed on the nation’s existing Advertising Law.  Armenia’s government has charged standing committees with undertaking the preliminary review of draft policies that are intended to be debated and voted on by the National Assembly. Advertising amendments …

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German football fan alliance calls for sports betting sponsorship ban

SBC News German football fan alliance calls for sports betting sponsorship ban

German supporters ‘fan alliance’ Unsere Kurve (‘Our Curve’) has issued a set of demands for both the country’s clubs and the Bundesrat relating to sports betting sponsorship and TV advertising.  Issuing a statement on Tuesday, the organisation identified an ‘increased media presence’ of sports wagering in Germany, particularly following the passage of the Fourth Interstate Treaty on Gambling (GlüNeuRStv). Outlining …

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Google updates policy terms for NY sportsbook advertising

SBC News Google updates policy terms for NY sportsbook advertising

Google has updated its ‘US Gambling and Games’ advertising policy to allow for certified and state-licensed entities to promote sportsbook adverts within the state of New York.  The tech giant issued its update on Friday 7 January ahead of the official launch of New York’s sportsbook regime on 9am Saturday, sanctioned by the New York State Gambling Commission.  “From January 2022, …

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888sport makes debut in Bundesliga with RB Leipzig deal

SBC News 888sport makes debut in Bundesliga with RB Leipzig deal

888sport has been announced as an official partner of Bundesliga side RB Leipzig which began at the home match against FSV Mainz 05 on Saturday. With the collaboration lasting until at least 2023, the top-flight team promises to give betting brand presence on TV-relevant advertising whilst also on the club’s digital channels.  Kieran Spellman, Vice President Head of 888sport, commented: …

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Sky Bet recruits Roy Keane to promote ‘no nonsense’ betting app

SBC News Sky Bet recruits Roy Keane to promote 'no nonsense' betting app

Sky Bet has debuted its new TV spot for its existing ‘Betting Better‘ nationwide campaign featuring former Manchester United and Republic of Ireland captain Roy Keane.  The TV spot developed by London creative advertising agency Who Wot Why sees a ‘no nonsense’ Keane avoid a series of irritating obstacles on his way to a football match.  Launched during this weekend’s FA …

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Sportsbet.io signs hip hop artist in global ambassador deal

SBC News Sportsbet.io signs hip hop artist in global ambassador deal

Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports.  The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene.  As a result of the deal, the artist will carry out a global ambassador …

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Betway nets first partnership in France with Toulouse FC

SBC News Betway nets first partnership in France with Toulouse FC

Online betting and gaming platform Betway has announced a multi-year sponsorship of Ligue 2 side, Toulouse FC. In collaboration with the French team, Super Group-owned Betway gains brand exposure around the Stadium de Toulouse on the LED boards and panels. Anthony Werkman, CEO of Betway, commented: “Having built one of the most exciting and enviable global sport sponsorship portfolios of …

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