PlayOJO has strengthened its player monitoring capabilities via a partnership with Neccton, launching its Safe Mate solution.
Safe Mate enables customers to track how much they have deposited, how much they have wagersed and how much time they have spent gamlbing on the site over a six month period.
Developed in cooperation with behavioural scientists and psychologists, the tool will also allow the SkillOnNet powered casino and bingo operator PlayOJO track player data, detect risk patterns, monitor changes in player behaviour and flag signs of potential problem gambling.
“We are delighted to partner with Neccton to offer our players this state-of-the-art new Safer Gambling tool,” said Peter Bennett, Head of Brand at PlayOJO.
“We pride ourselves on being the fair online Casino and Bingo site and will continue to find new innovative methods and tools to help promote safe play for our customers.”
The operator intends to offer Safe Mate as a safer gambling assistant to each player visiting the site, providing a health score and ‘friendly nod’ when noticeable changes in betting habits are detected.
Additionally, players can compare what they think they have spent with their actual spending history, and also have the option to receive personal feedback and tailored communications to help prevent problem gambling.
The launch of Safe Mate represents a bolstering of PlayOJO’s safer gambling and responsible betting commitments, having already maintained 24/7 support services, account self-assessments, affordability checks and time limits.
‘Fair play’ and ‘fair treatment’ of players were a key focus of the site’s ‘Thumbs Up OJO’ marketing campaign in 2019 across radio, television and digital channels.
PlayOJO has branded itself as a ‘challenge brand’ for the online casino industry since launching in 2017, aiming to strengthen its market position by providing the ‘fairest proposition’ to players.
Neccton lists a number of betting and gaming operators as clients, such as iGaming firm ComeOn, which began cooperating with the data science company on artificial intelligence and responsible gamlbing initiatives in August 2019.
As well as providing player monitoring and problem gambling prevention services, the firm also works to combat money laundering and fraud, notably partnering with Fraugster in September 2020.