SBC News Voice of the Sports Betting Industry
An extended video deal between Spotlight Sports Group and bet365 will see the Stoke-based betting and gaming operator retain exclusive sponsorship of the Cheltenham Festival series, ‘Upping the Ante’, hosted by Racing Post’s David Jennings and Gavin Lynch.
In addition to the successful Cheltenham series, bet365 will also continue as exclusive sponsor of ‘What A Shout’ – a weekly Friday production which gathers experts from the racing world to give their big calls on the biggest races.
The dual-branded shows are delivered through multiple Spotlight Sports Group social channels including all Racing Post and MyRacing channels, and are distributed parallel on bet365’s social channels to reach racing fans across both businesses.
Spotlight Sports Group Chief Commercial Officer Sam Houlding gave his response to the announcement: ‘We’re delighted to continue our video partnership with bet365, the past two years have shown the huge audience appetite for our video productions and the shows continue to go from strength to strength,” he said.
“Working with bet365 we’ve delivered a smarter reach to qualified betting audiences with a proven racing interest. We’re very excited about what is in store over the next 12 months.”
A spokesperson for bet365 added: “Upping The Ante and What A Shout have continued to successfully evolve since their inception.
“The partnership enables us to work closely on ensuring both brands continue to add value to the horseracing audiences digital video consumption. We look forward to the continued success of both shows in 2021-22.”
