SBC News Voice of the Sports Betting Industry
Xtremepush has signed a new partnership with Movable Ink, which will allow shared clients to activate data into real-time, personalised content across all customer touchpoints.
Campaigns sent through the Xtremepush platform, and built using Movable Ink’s data-activated content, will now ‘render in real-time across email and mobile communications at the moment of engagement’.
“We are delighted to announce this partnership with Movable Ink, one of the world’s most exciting and respected technology providers,” commented Xtremepush CEO and co-founder Tommy Kearns.
“Our own platform has prioritised campaign personalisation from day one, and I am thrilled to be able to offer clients enhanced capabilities through this integration.
“We recognise that the most impactful examples of customer engagement are built around first-party data and rich segmentation. This partnership allows our clients to go even further with this, leading to positive, win-win customer experiences.”
Through the partnership, Xtremepush explained that it will now be able to offer ‘enhanced content personalisation’ across its email, push notifications and in-app message campaigns
This will be done by using real-time and behavioural data to generate personalised content. This data includes live pricing, product reviews, abandoned cart CTAs and loyalty point visualisations.
Neil Basi, Senior Director, Client Experience at Movable Ink, added: “While brands have invested heavily in data to drive more personalised experiences, many marketers still struggle to create one-to-one cross-channel interactions at scale. Their data might be real-time, but their content ends up being static.
“It’s more critical than ever before that marketers prioritise seamless and hyper-relevant experiences across channels to reach their customers wherever they choose to engage. We’re excited to partner with Xtremepush to drive better customer experiences and stronger marketing performance across every customer touchpoint.”
Ric Leask, Marketing Director of LiveScore & Virgin Bet – both clients of Xtremepush – believes that this new partnership will help elevate the overall customer experience.
He said: “Our team uses the Xtremepush and Movable Ink integration across email and push notification channels to deliver real-time, contextually relevant content to our audiences.
“The joint solution allows us to build personalised campaigns, combining data from both systems, as well as external sources with customer consent, to create outstanding customer experiences. This is an important integration for us, and enables us to execute our ambitious communications strategy at scale.”
