Marketing

UK igaming operator Coral,  has announced the agreement to extend its title sponsorship of the Welsh Grand National annual horse racing event for a further five years. The Welsh Grand National horse racing event which  takes place every December 28th at Chepstow Racecourse as part of the Welsh Horse Racing Christmas programme. Coral.com has agreed to further sponsor the event, …

The Manchester Evening News newspaper has reported that gaming operator Betfred is preparing to further expand after a strong performance in 2014, which has seen the company record a profit surge of almost £70 million (€83 million/$114.3 million). The Manchester based newspaper reports that Betfred posted a record revenue of £8 billion, a 16.5% increase on the  £6.7 billion revenues reported by …

Don Best Sports, the leading supplier of odds and data services for North American sports, is proud to announce that it has gone live with its new In-Play Pricing and Trading service for the NBA through the company’s recently launched Trading Services division. Moving into 2014, Don Best has lined up a series of key partners who will be taking …

Risk management company, PIMS-SCA, has launched its latest campaign with Empire Casino. The Empire Casino, Leicester Square, will be using the PIMS-SCA PrizePad Vault Game as part of a wider campaign to encourage customers to sign up for the new Empire Casino loyalty card.  The loyalty card allows members entry to exclusive promotional events plus offers on in-house food and drink. …

Last Friday the 13th of December 2013, Olympic Entertainment Group, the holding company of Olybet sports betting brand was granted a sports betting and gaming license allowing the operator to offer and promote gaming products to Lithuania citizens. Olybet are set to target the region by opening sports betting cafes and offering customer sports betting services online Olympic Entertainment Group, …

William Hill’s digital igaming division have announced the successful migration and relaunch of their affiliate program – Affiliates United on Affiliate tracking and reporting technology – NetRefer. The move to the NetRefer platform will see William Hill close the Playtech affiliate system as it migrates all affiliates and its product inventory to NetRefer. William Hill have published affiliate communications in …

Setting its alarm for 6.30 am and on a breakfast of coffee and Egg McMuffins (apparently the breakfast of F1 champions), Team SBC set-off from to Lotus F1 headquarters in Oxfordshire for a special iGaming and F1 training day by online payment and transaction providers NETELLER, sponsors of Lotus Formula 1 for the upcoming F1 Season. Arriving at Charlbury station, …

Leading affiliate site FREEBETS.com has released its monthly money-back offers report and the in-depth market analysis from the team has placed bet365 top for money-back offers in November. In addition the Stoke-based bookmaker took top place in its monthly compilation of the best single money-back offers. It’s the second time in seven months since FREEBETS.com started conducting its research that bet365 have …

Sports betting odds comparison portal – Easyodds.com has undergone a website redesign to better showcase odds and engage customers looking for the best value in sports betting. Easyodds.com website redesign is part of the company’s new strategy to build a vibrant brand’ ahead of new product launches in 2014. New features include – new layout, and easier navigation to popular markets. …

Outsourced iGaming affiliate marketing specialists, GameOn Affiliates, has today announced 3 new exciting deals within the iGaming industry. Introducing Metro Play Casino, who operate on the EveryMatrix platform, is the gambling network partner to the daily commuter newspaper and offers over 300 games from IGT, NetEnt, Play’n Go and Microgaming. The casino is optimised for mobile and tablet and affiliates …