SBC News Voice of the Sports Betting Industry
Sportradar has teamed up with UTR Sports to drive fan and bettor engagement across the UTR Pro Tennis Tour (PTT) tournament.
The partnership will commence in January 2025, and will give Sportradar exclusive rights to official PTT data and audiovisual feeds to deliver an enhanced betting experience.
Data will be captured from across more than 20,000 PTT matches per year using AI and computer vision technology for each match, expanding in-play betting opportunities for Sportradar’s global network of over 900 betting operators.
Moritz Gloeckler, Sportradar EVP Rights and Strategic Projects, said: “We are thrilled to partner with UTR given that tennis boasts one of the largest and dedicated global fan bases and is among the most widely bet on sports worldwide.
“As we do with all our partnerships, we have selectively added UTR to our portfolio of rights that we believe will provide Sportradar with enhanced commercialization upside and opportunities for further growth.”
PTT matches are played in 28 countries across Asia, Europe and North America, producing players that go on to compete at the Grand Slam level.
Mark Leschly, Chairman and CEO, UTR Sports, added: “We are excited to partner with the great team at Sportradar. The success of the UTR Pro Tennis Tour has exceeded expectations, and the continued growth looks brighter than ever, with a significant expansion of the tour coming in 2025.
“We are happy to be able to elevate and expand visibility of the tour with Sportradar and continue to provide the broadened pathway these players need to meet their goal of playing professional tennis.”
