PIMS-SCA Launch Prize Pad Vault Game With Empire Casino

pimsRisk management company, PIMS-SCA, has launched its latest campaign with Empire Casino. The Empire Casino, Leicester Square, will be using the PIMS-SCA PrizePad Vault Game as part of a wider campaign to encourage customers to sign up for the new Empire Casino loyalty card.  The loyalty card allows members entry to exclusive promotional events plus offers on in-house food and drink. PIMS-SCA’s PrizePad prize promotion app, designed for iPad, has proven to be a great success in gathering customer data for CRM and retention purposes.

The campaign will see every customer that signs up for an Empire Casino loyalty card during the 3 month campaign, given one chance to Crack the Code on the PrizePad Vault game.  If they correctly enter the 6 digit number that opens the Vault they will win the grand prize of £100,000.  To make sure no one leaves empty handed there are also over 2,000 lower level prizes to be won each month including dinner for 2 at the Empire Casino’s Fulushou restaurant, free bets, free house drinks at the in-house bar as well as a range of other prizes.

Commenting on this Matt Butcher, Sales Director at PIMS-SCA has said “It’s great to able to work with Empire Casino once again on such a successful campaign. Promotions like these are very effective in gaining customer knowledge and help casinos understand their customer behaviour more.”

 

Check Also

Betway strengthens racecourse presence with Cork sponsorship

Betway has bolstered its position in the Irish racing market after penning a new deal …

Wooden Blocks with the text Advice. Wooden ABC

UKGC advises operators to reassess novelty market approach

Earlier this week, the UK Gambling Commission (UKGC) released its latest advice to operators, suggesting …

New Zealand plans to revamp racing industry with governance restructure

The New Zealand government has set out new plans to completely revamp the country’s horseracing …

Leave a Reply

Your email address will not be published.