Marketing

Sports betting odds comparison portal – Easyodds.com has undergone a website redesign to better showcase odds and engage customers looking for the best value in sports betting. Easyodds.com website redesign is part of the company’s new strategy to build a vibrant brand’ ahead of new product launches in 2014. New features include – new layout, and easier navigation to popular markets. …

Outsourced iGaming affiliate marketing specialists, GameOn Affiliates, has today announced 3 new exciting deals within the iGaming industry. Introducing Metro Play Casino, who operate on the EveryMatrix platform, is the gambling network partner to the daily commuter newspaper and offers over 300 games from IGT, NetEnt, Play’n Go and Microgaming. The casino is optimised for mobile and tablet and affiliates …

French gaming operator Pari Mutuel Urbain will utilise its mobile app to feed live / real time odds to its customers using scanning technology on selected live sporting events. Customers will be able to see live odds by pointing their mobile phones at their digital television sets. The French operator will be utilizing technology in partnership with televisual technology company …

iGaming operator 888, has announced the launch of a new UK multi-media campaign to promote its sports betting division – 888Sports. The campaign titled ‘Bet You Can’ will feature coverage on UK targeted digital and broadcast verticals, and will aim to showcase new betting innovations and improvements to 888Sports betting services. The campaign designed to highlight new in-play and pre-event …

A “super six” awards were shared between four long-standing Income Access customers at the annual eGaming Review Operator Awards, the online gaming industry’s equivalent of the Oscars. Income Access customers Gamesys and Tombola both took home a brace of awards for their efforts this year, with former 2012 Operator of the Year winner SkyBet claiming yet another headline prize, while …

Matchbook continue to build on their recent momentum with the announcement of a 4 month commission free period, across all soccer markets. The campaign is live from 2nd of December at 12.00pm (GMT) and is open to both new & existing customers, across web & mobile platforms. The offer runs until the 1st of April 2014, covering the majority of …

Regulated French lottery operator –  Française des Jeux (FDJ) has announced that it has extended its title sponsorship of International Cycling Union (UCI) ProTeam cycling outfit FDJ.fr through 2016. The lottery  operator has been a sponsor of the French cycling team since its foundation in 1997 and will continue to promote its FDJ.jr online brand throughout the course of the …

Irish iGaming operator Boylesports have confirmed the purchase of Tom Flood high street bookmakers. The Irish bookmaking chain which operates seven shops in Dublin. News sources have  disclosed the total outlay of the purchase undertaken by Boylessport to be around the €3 million (£2.5m) mark, the operator has purchased a total of seven highstreet bookmakers. Managment will look to renovate, …

Online betting exchange Matchbook.com, recently launched their new betting exchange platform and new responsive website. Having undertaken this new product revamp, Matchbook.com has ambitious plans for 2014. Team SBC caught up with Global Head of Acquisitions Francis Osei-Amoaten to discuss the current betting exchange market, marketing in sports betting and Matchbook.com’s ambitious future plans.   SBC: Hi Francis pleasure to …

British slots and table games supplier Realistic Games has signed a novel deal to sponsor the yard of leading horse-racing trainer Ruth Carr. The agreement, which begins in January next year, will see Realistic’s logo on the silks of each jockey who rides for the stables, based in Stillington, North Yorkshire. Realistic’s name will also feature in the race-card, as …