William Hill’s digital igaming division have announced the successful migration and relaunch of their affiliate program – Affiliates United on Affiliate tracking and reporting technology – NetRefer. The move to the NetRefer platform will see William Hill close the Playtech affiliate system as it migrates all affiliates and its product inventory to NetRefer. William Hill have published affiliate communications in the past months to advice affiliates on the company migration policies and plans.
The NetRefer affiliate platform is amongst the most used in igaming acquisition, and will offer William Hill and its affiliate partners with better reporting, player visibility and more robust tracking features. The decision to end William Hill’s deal with Playtech after five years was announced in November 2013, with the migration process of the Affiliate United program commencing on December 1st 2013.
William Hill currently have one of the biggest affiliate databases in the igaming industry, developed from its time running the Affiliate United platform under Playtech management. The move to NetRefer represented one of the biggest affiliate migrations in igaming.
Schraga Mor, MD of William Hill Digital Marketing commented that the relaunch “is a very important chapter in our business,” further adding that William Hill was “very excited to be working with the industry leaders in affiliate marketing to ensure all our esteemed affiliates and marketers are provided with the leading edge solution in the business.We are proud to have selected NetRefer as trusted partner for our marketing solutions,”
NetRefer CEO Julian Buhagiar commented that it had been “a a pleasure to work closely with the marketing and technical teams at William Hill Online.”
“Our goal is to ensure all the affiliate team as well as their affiliates are provided with a fully configurable rewards engine, clear and flexible reporting, in-depth analytics as well as user friendly dashboards available in over 99 languages to ensure market reach and localisation for William Hill’s entire online brand,” Buhagiar said.