Marketing

South African sports betting operator BET.CO.ZA has launched its first ever TV commercial as part of its 2nd birthday celebrations. The advert promotes the bookmakers in-play live sports betting odds on online, mobile and tablet platforms. Their new TV advert will be displayed on South African terrestrial television channels (advert featured below). BET.CO.ZA are licensed by the Western Cape Gambling and …

Australia’s Tabcorp Holdings brand Luxbet could become the first foreign bookmaker to open its betting services in Singapore. Singapore officially does not allow any sports betting or tote betting on non licensed bookmakers, spots betting is restricted to government regulated  horse racing tracks and select betting shops that have an agreement with local jurisdictions. Singapore sports and casino punters must …

Sports betting operator bet365 has posted strong annual earnings with profits soaring to £179m and igaming wagering increasing 57% to almost £20bn for the year ending 31 March 2013.  The Figures seen and published  by eGaming Review reveal that profits from igaming operations rose 54% to £179m, this growth was aided by expansion into new regulated markets such as Spain and …

Mobile data and trends analysis company Onavo have published iPhone betting app user trend for the UK market. The figures released in UK broadsheet newspaper  The Guardian estimate that  4.3% of UK iPhone  adult users are using at least one sports betting app. Bookmaker William Hill is the most popular app amongst iPhone players actively used by 38% of those,  …

The UK Advertising Standards Authority (ASA) has banned a Betfred sports betting promotion on the grounds that the advertorial messaging was misleading to the viewing public.  The advert in question offered a sports betting “risk free £10 in-play bet”, the ASA received complaints that the terms and conditions of the promotion were unclear stating it was unclear the £10 was …

Australian parliamentary committee has urged the government to review its laws on publicity and advertising of gambling and sports betting advertisements during sports broadcasts in order to protect children and  Australia vulnerable. The Joint Select Committee on Gambling Reform  (COAG) released a report yesterday containing a series of recommendations to restrict the influence of sports betting and gambling promotions on …

Isle of Man Post Office’s Integrated Mailing Solutions (IMS) division has launched a digital scratch card product in partnership with Bluefish Media (BFIG) that can be incorporated with traditional and digital direct mail campaigns. IMS is Isle of Man Post Office’s specialist communications division providing direct mailing and response solutions to the gaming industry.

iGaming software service provider EveryMatrix won the prestigious ‘White Label Partner of the Year” EGR Magazine B2B Awards, awarded at a gala dinner  hosted at the Tower of London. EveryMatrix CEO Ebbe Groes accepted the award. The EGR B2B awards recognize and reward the best in online gaming software services and client management services. The “White Label Partner of the …

US based horse track and gaming operator MTR Gaming Group has announced the implementation of a mobile wagering application that will allow its racetrack customers to wager on races using their smart phones or tablet devices. The new mobile gambling platform will allow racetrack customers who sign-up for an account to bet on live or simulcast racing while they are …

English Premier League football club Aston Villa have announced a new shirt sponsor in Dafabet. The Philippines bookmaker will be the Birmingham football clubs shirt sponsor for the next two football seasons, taking over from igaming operator Genting as the footballs main shirt sponsor. Dafabet will feature in both home and away Aston Villa Shirts, as part of the new …