Marketing

The latest marketing news for the gambling industry

Isle of Man Post Office Set For ICE 2014

SBC News Isle of Man Post Office Set For ICE 2014

Isle of Man Post Office’s specialist communication division Secure Direct Mail is gearing up to attend the ICE Totally Gaming Show 2014 (ICE) held from 4th to 6th February at Excel in London. This is the business’ third year at ICE, the biggest event in the egaming calendar which embraces every egaming sector and hosts all of the world’s major …

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ICE 2014 Interview – Maxymiser’s Tim Axon on Real Time Player Identification

SBC News ICE 2014 Interview - Maxymiser's Tim Axon on Real Time Player Identification

Ahead of ICE 2014 – SBC catches Tim Axon Principal Consultant igaming Maxymiser  to discuss player identification and key measurements for igaming operators. Tim Axon has 13+ years’ experience in the customer and ROI led marketing, he is passionate about helping brands build profitable relationships that last. Tim has worked as Principle Consultant for Gaming at Maxymiser since May 2012, …

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New app from Freebets.com

SBC News New app from Freebets.com

FREEBETS.com, a UK focused affiliate and sports betting service, has released its first app, available to download from the Apple iTunes store, as the site ups its drive and presence in the mobile sector. The FREE BETS app was created in conjunction with Manchester-based company Degree53, specialists in the online gaming sector, and comes just a few months after the FREEBETS.com …

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ICE 2014 – MetroPlay’s Jamie Walters on Creating Compelling Mobile Content

SBC News ICE 2014 - MetroPlay's Jamie Walters on Creating Compelling Mobile Content

Continuing our series of interviews for the upcoming ICE 2014 conference, team SBC discuses with MetroPlay’s Managing Director Jamie Walters, mobile gaming strategies, marketing for mobile gaming and mobile content management. MetroPlay re-launched in 2013 its Metro Casino brand into the UK igaming market, with a dedicated focus on mobile take-up. MD Jamie Walters will be sitting on the panel …

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Spain’s Groupo Codere Enter Debt Talks

SBC News Spain's Groupo Codere Enter Debt Talks

Spanish Gaming Group – Codere, has issued a corporate statement declaring that the group would not make its debt interest payment due on Jan. 15 2015  on a several bond issues. Codere added that it was continuing debt restructuring negotiations with creditors to help the company maintain operations. According to news source Bloomberg, Codere have been granted an extended loan …

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UKash Announce Voucher Partnership With Birmingham City FC

SBC News UKash Announce Voucher Partnership With Birmingham City FC

Online payment provider UKash has announced the launch of a partnership with English Championship football club – Birmingham City. The partnership  will allow fans without credit or debit cards to purchase match tickets using the UKash voucher system. The partnership will extend the football clubs revenue channels by allowing fans access to purchase Birmingham City goods – such as match …

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Freebets.com – Bet365 Tops Xmas Value Back Offers

SBC News Freebets.com - Bet365 Tops Xmas Value Back Offers

bet365 scooped the FREEBETS.com award for the best money-back bookmaker during December, adding to its November title, and giving one of the world’s largest online oddsmakers a third crown since leading affiliate site and sports betting service FREEBETS.com started their market-leading analysis in May 2013. The Stoke-based layer came up trumps ahead of William Hill and Paddy Power with four …

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A BET A to Provide David Pluck Bookmakers with EPOS

SBC News A BET A to Provide David Pluck Bookmakers with EPOS

A Bet A Technology, a gaingsupplier of EPOS, call centre, and online transactional software, has signed a deal with independent bookmakers David Pluck Limited. The specialist provider, which services betting operators throughout the UK and Ireland, as well as 22 different global territories, will replace Open Bet as the operator’s exclusive supplier. David Pluck, which began trading in Widnes, Cheshire …

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Paddy Power Kim Jong Un Gifts – Contravene UN Sanctions

SBC News Paddy Power Kim Jong Un Gifts - Contravene UN Sanctions

Irish news sources report that sports betting operator Paddy Power may have presented giftes to North Korean Republic leader – Kim Jong Un. Reports suggest that the Irish gaming operator presented the leader of North Korea with gifts that included Irish Whiskey set. These gifts may have contravened with current UN sanctions. The bookmaker faced criticism of its PR and …

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