Marketing

Gloucester Rugby have agreed a partnership with The Betting Service (TBS).The English rugby union club will use TBS’ ‘MyClubBetting’ service to launch a bespoke club gaming website, which will be fully branded and integrated into Gloucester’s existing online and social media platforms. A significant portion of all profits earned from money staked on the site will go into club development. …

Irish sports betting operator Paddy Power  has announced the withdrawal of its sponsorship of former Chicago Bulls and Detroit Pistons basketballer Dennis Rodman trips to North Korea in response to “recent events” in the communist Republic of North Korea. Mr Rodman returned from his third trip to North Korea on Monday, ten days after it was revealed by foreign news …

Sports betting operator Paddy Power has announced the launch of a UK marketing campaign to promote their fully personalized mobile sports betting app. The Irish operator claims that the app, is the first personalized mobile application for the sports betting market.  According to UK news source MarketingWeek.co.uk , the operator has launched the app as part of a wider plan to …

Irish igaming operator Bragbet, have confirmed the agreement to become the official betting partner of the Northern Ireland Football League. The deal to promote football betting odds on Bragbet, has been agreed  on a two-and-a-half. Backed by Spanish telecommunications company Telefonica, the deal is Bragbet second official betting partnership, last October the operator agreed to become official betting partner for …

888 Holdings – the igaming operator of brands such as 888Sports, 888Poker and 888 Casino, has stated that it remains confident of meeting its set financial expectations for 2013.  for  adjusted earnings before interest tax, depreciation and amortisation (EBITDA). In an updated statement 888 Holdings stated that the company had demonstrated a strong third-quarter update for 2013,which had transferred into …

iGaming operator Bet-at-home has confirmed the extension of its sponsorship agreement with popular Rhineland based Bundesliga football club Schalke 04. Bet-at-home will continue to be the football clubs official betting partner, an agreement that has been in place since August 2011. the extension will see the partnership continue for another two Bundesliga seasons – 2014-15 to 2015-16. Schalke 04 are one …

UK igaming operator Coral,  has announced the agreement to extend its title sponsorship of the Welsh Grand National annual horse racing event for a further five years. The Welsh Grand National horse racing event which  takes place every December 28th at Chepstow Racecourse as part of the Welsh Horse Racing Christmas programme. Coral.com has agreed to further sponsor the event, …

The Manchester Evening News newspaper has reported that gaming operator Betfred is preparing to further expand after a strong performance in 2014, which has seen the company record a profit surge of almost £70 million (€83 million/$114.3 million). The Manchester based newspaper reports that Betfred posted a record revenue of £8 billion, a 16.5% increase on the  £6.7 billion revenues reported by …

Don Best Sports, the leading supplier of odds and data services for North American sports, is proud to announce that it has gone live with its new In-Play Pricing and Trading service for the NBA through the company’s recently launched Trading Services division. Moving into 2014, Don Best has lined up a series of key partners who will be taking …

Risk management company, PIMS-SCA, has launched its latest campaign with Empire Casino. The Empire Casino, Leicester Square, will be using the PIMS-SCA PrizePad Vault Game as part of a wider campaign to encourage customers to sign up for the new Empire Casino loyalty card.  The loyalty card allows members entry to exclusive promotional events plus offers on in-house food and drink. …