Marketing

Ladbrokes new advertising campaign – Ladbrokes Life, has come under fire from the UK Advertising Standards Authority (ASA). The authority has criticised the operators campaign as irresponsible and harmful, since it links gambling with social and sexual success. Furthermore ASA claimed the UK wide campaign exploited younger viewers by glamourising betting culture, by trying to portray gambling as a social …

French licensed sports betting operator PMU has confirmed a four year  extension of its existing  sponsorship of French football Ligue 1 Champions Paris Saint Germain ( PSG). PMU renewed partnership terms with the Parisian football club, extending its sponsorship which began in 2011. PMU management confirmed that it was happy with new sponsorship terms which would see the PMU brand …

Ahead of further Google algorithm changes that will impact igaming SEO, team SBC catches up with SEO igaming industry veteran Paul Reilly Founder of Media Skunk Works. Paul discusses current SEO trends and impacts effecting igamings convoluted SEO framework, and what measures operators can take to implement best practice and stop penalization by Google. Paul Reilly is the founder of …

The Premier League and La Liga seasons both ended in spectacular fashion, effectively decided on the final day. Summer is etching ever closer and thoughts immediately turn to the Champions League Final, while the transfer mill goes into overdrive. Excitement for Brazil is in the air, time to beat the bookie. Team SBC caught up with Ladbrokes’  Public Relations Officer …

Malta based igaming and sports betting operator  Tipico has confirmed the renewal of its betting partnership with German Bundesliga football team – TSG 1899 Hoffenheim. Tipico will remain as offical sponsors and betting partners to the Rhineland based football club for a further four years. 1899 Hoffenheim were one of the first German football clubs to allow sports betting sponsorship, …

Sky Betting and Gaming has appointed mcgarrybowen as its new creative marketing agency, as the operator seeks to bring in new marketing and branding initiatives for its online gambling portfolio. International marketing agency mcgarrybowen , with offices in New York, Chicago and London, won a three way pitch, against Brothers and Sisters and FCB Inferno last April. Sky Betting and …

Ladbrokes yesterday launched the UK’s first dedicated TV advertisement in an effort to promote responsible gambling. Following on from last month’s ‘Ladbrokes Life’ campaign, which celebrates the characteristics of different betting customers, the bookmaker said this follows the introduction of the ABB code of player protection, new set limits software on machines and retraining of staff to include a greater …

Aideen Shortt recognised igaming consultant and social media evangelist, sheds insight on social media strategies for sports betting operators ahead of the FIFA 2014 World Cup. Speaking to the 2014 Betting on Football audience Shortt notes that the industry must learn social engagement strategies from other sectors who have embraced reactive marketing to spread their brand credentials.  Shortt suggests that …

Having just finished the 2013/2014 Barclays Premiership as PFA player of the year, 888poker has announced a new global contract with Uruguay and Liverpool centre forward Luis Suarez. Suarez will become the official global brand ambassador for 888poker. As part of the endorsement of 888 online poker room Suarez will become a Team member of 888poker.  The operator will host …

Online sportsbook and entertainment operator 188BET has extended its betting partnership with Liverpool Football Club until the end of the 2015/16 season. Commenting on the company’s affiliation with the Reds, Managing Director Nigel Singer, said: “Liverpool FC is one of the world’s most famous and historic football clubs and we are thrilled to be announcing our renewal off the back of one of their most …