Marketing

Synot Group, Czech Republic gambling and lottery operator has announced that it will become the title Sponsor for the Czech Liga, the top football division in the country. The deal sees the gambling and lottery operator take the title sponsorship off Gambrinus, as the Czech Liga, rebrands itself as the Synot Czech Liga for the start of the 2014/2015 football …

Tennis legend Boris Becker further extended his association with the online gaming sector, by becoming the brand ambassador for social gaming network ISIS Friends. Boris Becker’s image will be used by the social gaming platform to promote new offers and games to new and existing customers. Boris Becker has served as igaming ambassador to sector brands, such as PokerStars and …

To celebrate the launch of 666Bet.com the new bookmaker is offering its first 1966 customers an astonishing promotion – odds of 1966/1 for England to win the World Cup. The special promotion – undoubtedly the most generous ever offered by a bookmaker – is for a maximum stake of £1. And after the 1966 limit has been reached, 666Bet.com will …

Betfred senior management have asked for a review of the operators current marketing and branding activities. As the operator looks to target a new creative strategy for the coming 2014/2015 Premiership football season. Betfred announced that its had appointed marketing consultants Creativebrief to help them review and asses its current media strategies of the operator. Creativebrief will further help Betfred …

Barry Martin Chief Executive Officer of newly launch sportsbook and casino – 666Bet, announced his company’s ambition to compete with established operators in the UK sports betting and igaming market. Martin, former CEO and Founder of  The Gutshot Poker Club, unveiled ambitious plans for 666Bet, stating that the brand  would enter the sports betting market with £8 million marketing drive …

90 Digital & Linkdex have released the video sessions of the January ‘Igaming and SEO Think Tank’, the one day conference focusing on igaming marketing and SEO.  Video sessions give insight into current igaming marketing trends, and what factors are affecting SEO for igaming operators. Furthermore 90 Digital and Linkdex offer outside industry opinion on optimizing SEO practices. To view …

Coral are the latest sports betting operator to have their advertisement pulled by the UK Advertising Standards Authority (ASA), after it was found guilty of linking gambling with sexual content and seduction. The TV advertisement shows two men at a barber shop reading debating placing a bet on their mobile phones, before a woman, wearing a jockey’s outfit that left …

One of THE biggest sporting events is happening in Brazil from 12 June – 13 July, and the anticipation amongst football fans have soared sky-high.  Sports betting is estimated to swell to $700 BB – $1,000 BB (Sportradar, no black or grey market included), and viewership is expected to reach well into the billions during this football tournament. So, how …

Income Access suppliers of igaming marketing and partnership technologies announced the launch of its new digital marketing agency – ‘Access Digital’ offering support to operators and new igaming ventures looking to create growth through affiliate, SEO, Social media and content marketing channels. Access Digital will act as a separate entity to Montreal based Income Access. The new igaming agency will …