Marketing

Sky Betting and Gaming has appointed mcgarrybowen as its new creative marketing agency, as the operator seeks to bring in new marketing and branding initiatives for its online gambling portfolio. International marketing agency mcgarrybowen , with offices in New York, Chicago and London, won a three way pitch, against Brothers and Sisters and FCB Inferno last April. Sky Betting and …

Ladbrokes yesterday launched the UK’s first dedicated TV advertisement in an effort to promote responsible gambling. Following on from last month’s ‘Ladbrokes Life’ campaign, which celebrates the characteristics of different betting customers, the bookmaker said this follows the introduction of the ABB code of player protection, new set limits software on machines and retraining of staff to include a greater …

Aideen Shortt recognised igaming consultant and social media evangelist, sheds insight on social media strategies for sports betting operators ahead of the FIFA 2014 World Cup. Speaking to the 2014 Betting on Football audience Shortt notes that the industry must learn social engagement strategies from other sectors who have embraced reactive marketing to spread their brand credentials.  Shortt suggests that …

Having just finished the 2013/2014 Barclays Premiership as PFA player of the year, 888poker has announced a new global contract with Uruguay and Liverpool centre forward Luis Suarez. Suarez will become the official global brand ambassador for 888poker. As part of the endorsement of 888 online poker room Suarez will become a Team member of 888poker.  The operator will host …

Online sportsbook and entertainment operator 188BET has extended its betting partnership with Liverpool Football Club until the end of the 2015/16 season. Commenting on the company’s affiliation with the Reds, Managing Director Nigel Singer, said: “Liverpool FC is one of the world’s most famous and historic football clubs and we are thrilled to be announcing our renewal off the back of one of their most …

Betfred’s online operation, Betfred.com, has launched a new advertising campaign through BJL. “Have more fun with your fingers” will roll out across television, online, social and retail media channels,the campaign is set to run for 6 months in 2014. Betfred selected creative media agency BJL to design and create a unique concept to attract mobile casino customers to Betfred’s mobile casino …

FREEBETS.com have reported a significant slump in the number of total bookmaker offers available in April 2014 compared to March of this year. Total money-back offers from the 19 bookmakers analysed by the FREEBETS.com team were down from March’s high of 726 to 684. In contrast to March ─ a month dominated by four days of the Cheltenham Festival and a plethora …

The final session of the 2014 Betting on Football Conference covered the subject matter of affiliation and partnership marketing for football and sports betting. The expert panel consisting of John Lee – Director  BDSports Group, Andreas Phillipsen, Head of Marketing Better Collective (bettingexpert.com )and Iain Coward, Managing Director BiggerBet gave insight into the changing dynamics of operating a sports betting …

XLMedia booked a full year pretax profit of $11.7m, from a profit of $7.9m for the period from its inception on April 22 to Dec. 31, 2012. For the year to end-December 2012, pretax profit was $13.5m. Revenue increased 32% to $34.5m, from $26.1m for FY 2012. A maiden dividend of $0.02768 a share will be  payable on 12 June …