William Hill have set a corporate goal to generate more than £200 million (€246 million) in betting revenues for the upcoming FIFA 2014 World Cup in Brazil. The revenue benchmark set by William Hill senior management, comes with the announcement that the operator will launch a new brand advertising campaign and a series of exclusive player offers, which will aim …
Read More »Lotteriinspektionen, the Swedish Gambling Authority has publically warned the organisers of last Saturdays Stockholm Marathon that they may face legal action for refusing to withdraw Unibet as its event sponsor. The Authority claimed that the organiser and sponsor were in breach of the Swedish Lottery Act, with regards to sponsorship and civil responsibility. Lotteriinspektionen had issues court injunctions to remove …
Read More »
Durham University sports student Ollie Silverton has signed an exclusive contract with online bookmaker Titan Bet for the Best Job in the World – an all-expenses-paid opportunity to represent the rising star of sports betting at the world’s biggest football tournament in Brazil this summer. Silverton, 21 from Cambridge, who has only just completed his final exam, beat hundreds of …
Read More »Sky Bet, the UK’s fourth largest online sportsbook, has entrusted M&C Saatchi Sport and Entertainment to fast track its title sponsorship of the English Football League. The event, digital and social media specialists, which has global offices in London and New York, will launch a campaign that demonstrates Sky Bet’s commitment to growing and reinvesting in the beautiful game. The …
Read More »
Professor Stephen Hawking could be the godsend England fans have prayed for to end 48 years of penalty shootout woes and World Cup final heartache. The widely renowned theoretical physicist has devised a winning formula on how to take the perfect spot kick. In this quirky Paddy Power commissioned study, the author of The Grand Design, has found the conditions …
Read More »
Synot Group, Czech Republic gambling and lottery operator has announced that it will become the title Sponsor for the Czech Liga, the top football division in the country. The deal sees the gambling and lottery operator take the title sponsorship off Gambrinus, as the Czech Liga, rebrands itself as the Synot Czech Liga for the start of the 2014/2015 football …
Read More »Tennis legend Boris Becker further extended his association with the online gaming sector, by becoming the brand ambassador for social gaming network ISIS Friends. Boris Becker’s image will be used by the social gaming platform to promote new offers and games to new and existing customers. Boris Becker has served as igaming ambassador to sector brands, such as PokerStars and …
Read More »
To celebrate the launch of 666Bet.com the new bookmaker is offering its first 1966 customers an astonishing promotion – odds of 1966/1 for England to win the World Cup. The special promotion – undoubtedly the most generous ever offered by a bookmaker – is for a maximum stake of £1. And after the 1966 limit has been reached, 666Bet.com will …
Read More »
Betfred senior management have asked for a review of the operators current marketing and branding activities. As the operator looks to target a new creative strategy for the coming 2014/2015 Premiership football season. Betfred announced that its had appointed marketing consultants Creativebrief to help them review and asses its current media strategies of the operator. Creativebrief will further help Betfred …
Read More »
Betfair Sportsbook has offered the public the chance to vote on who they want to win Froch v Groves II with a unique boxing experience. Betfair Sportbook gave rival boxing fans an opportunity to ‘step into the ring’ at Paddington Station and put their best punch forward for their preferred winner of the most highly anticipated boxing event of the …
Read More »
SBC News Voice of the Sports Betting Industry