Marketing

The often outspoken and opinionated footballer Joey Barton is the latest English midfielder to be signed up by Team Paddy Power. This move by the Irish bookmaker follows their announcement that Paul Scholes would be contributing a new column for their blog section. Barton joins the newly rebranded Facebook app Paddy Power Social (formerly Paddy Power In-Play) wherein customers will …

England will make it through the Group Stages during this World Cup, but are likely to come a cropper against Brazil in the quarter-finals, according to one of the world’s biggest network of betting experts. Using data from more than 50,000 betting predictions, bettingexpert.com estimates that Italy will win Group D, with England narrowly pipping Uruguay to second place. England …

Nearly half of British adults who gamble online (45%) say they’d be likely to place a bet with an online gambling website if they knew that the brand was contributing financially to the research, education and treatment of problem gambling. 61% of the British public think this would be likely to increase public awareness of problem gambling. The commitment of …

666Bet has become the new sponsor of Newmarket’s historic seven furlong handicap, the Bunbury Cup, on 12 July. The Heritage Handicap, which has a prize fund of £120,000, up £20,000 from last year, is being run as an early closing race for the first time this year and has attracted a bumper entry at the closing stage yesterday. In addition …

German World Cup superstar Thomas Hassler is behind a new way for media brands to engage with sports fans. Hassler, who won both the World Cup and European Championships with his country, has joined as brand ambassador for social sports betting platform developer Oddslife, which has developed a new method for sports fans to interact and compete on both national …

The FIFA World Cup is the largest international sporting event on the planet and smartphone-owning football fans everywhere will be using their mobile devices to play an important role in their World Cup experience. According to a new international study released from the IAB, “2014 World Cup: A Global Mobile Perspective,” over 48% of World Cup audiences will follow the …

bettingexpert.com, one of Europe’s largest media portals for sports betting and igaming enthusiasts, will provide expert insights from several leading European football journalists in celebration of the greatest event of the football calendar. The stellar line up of award winning football journalists, who will contribute exclusive content and commentary to the bettingexpert blog, include: Jonathan Wilson – European football correspondent …

Betfair has enlisted the help of a heroic octopus to launch “This is Play”, a new World Cup brand campaign, ensuring the memory of Paul the Octopus will swim on. The integrated promotion, which spans TV, digital and press, is dramatized by the giant sea creature that mirrors customers’ ability to use technology by playing four simultaneous games of table …

Team SBC caught up with Barry Martin, CEO of 666Bet.com, the former founder of London’s first ever live poker club – the Gutshot Poker Club, Barry Martin is not afraid of facing new challenges, fresh from launching 666bet’s  offer of 1966/1 on England winning the World Cup, Barry talks to SBC about his future hopes for the 666Bet brand and its operations. …