Marketing

XLMedia expects to report record revenues from the first half of 2014, a trading update reveals. The digital marketing service provider experienced strong levels of growth in its core channels and from its new media platforms including mobile and social media. Overall performance is in line with market expectations, although strong growth was underpinned by leading Scandinavian markets, as well as …

Betting exchange Betfair is extending its TV advertising campaign into the real world by placing its giant octopus between the fourth green and fifth tee of The Open golf championship at the Royal Liverpool Golf Club. ‘Paul the Octopus’, which made its debut playing table tennis in Betfair’s current This Is Play TV advertising, has been designed in homage to …

West Brom have bolstered their survival chances with a host of shrewd summer signings and sponsorship deals ahead of the upcoming 2014/15 Premier League season. Online sportsbook providers 666Bet and bet365 have been unveiled as premium club partners. The Baggies, who finished one place above the relegation zone in May, announced the partnerships on their official website. 666Bet has been welcomed as the club’s platinum Asian gaming partner. …

Team SBC catches up with igaming industry player acquisition and marketing veteran Tom Galanis, Director of igaming marketing specialists GameOn Marketing, to discuss future impacts and potential blocks with regards to igaming’s marketing value chain. Tom gives insight into how operators will be forced to rethink operations and marketing strategy as new regulations and constraints come into play. Tom Galanis …

  The World Cup in Brazil left bookies feeling bright despite three of the fancied teams making the semi-finals and a lack of shock results as the knock-out stages progressed. Pre-tournament, Mobile betting was expected to be the key battle-ground for operators and the reality was no different.  Ladbrokes’ David Williams believes the main disappointment was England’s failure to capture …

The forthcoming UK Gambling (Licensing & Advertising) Act will come into play from October 1st and may force online gambling operators to obtain a UK gambling license should they wish to continue their partnerships with sports franchises in the nation. This act is being put in place to ensure that all companies who accept bets from customers, or, importantly, market …

Manchester based sports betting operator have announced the departures of Digital Managing Director Christopher Sheffield and Head of Online Marketing Adele Lawton. The operator is currently in the midst of a management reshuffle for its online marketing division, as it looks to revamp its digital inventory. Betfred will seek replacements for Sheffield and Lawton through specialist executive search services. Christopher …

Germany’s World Cup triumph netted one shrewd punter £83,000, after his sensational fivefold came in. The online, TV and mobile sportsbook tweeted the bet yesterday, saying: “One punter has well and truly #skybettered us. He placed this fivefold in August and has won over £83,000! Well done!” Imagine sweating 11 months, you Gotze be kidding me!!!

London based creative media agency, Brothers and Sisters publically announced that it had won the competitive pitch for Betfred online gambling services. Brothers and Sisters will be charged with creating new campaign and media strategies for the Manchester based bookmaker and refreshing the Betfred brand digitally. Media news source CampaignLive estimated the Betfred media budget to be more than £5 …

EypoBet, a brand new sportsbook and casino website, is proud to announce the launch of its affiliate programme in partnership with digital and affiliate software supplier, Income Access. EypoBet features over 300 casino and live casino games, which are powered by leading software providers such as Net-Ent, Microgaming and Betsoft Gaming. Game titles vary from classic casino offerings such as …