Marketing

The latest marketing news for the gambling industry

Focus on stadium naming rights – part 1 – The Origins

SBC News Focus on stadium naming rights - part 1 - The Origins

In the Premier League season of 2014/15 there will be six clubs with a commercially named stadium. This is more than ever before. Throughout the lower leagues this figure escalates to twenty-one clubs in total in England’s top five leagues. This is including those with stadiums which are known by two names, one traditional, one commercial (often temporary deals) such …

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Betfair becomes Bitefair in wake of Suarez ban

SBC News Betfair becomes Bitefair in wake of Suarez ban

FIFA has found an unlikely ally ahead of tomorrow’s Colombia v Uruguay encounter. Amidst Bitgate, Betfair will rebrand across all platforms to show its support for the ban imposed on embattled star striker Luis Suarez. The betting exchange said it encourages the “thrill, excitement and fair play of sport” and will be calling itself Bitefair. The rebrand went live today and …

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BetVernons goes Walkabout

SBC News BetVernons goes Walkabout

Gaming entertainment provider BetVernons has pencilled a deal to become the official betting partner of Walkabout bars. The partnership will last for an initial one-year period, with BetVernons having premium branding rights across Walkabout’s offline, digital and social media platforms. Simon Kaye, Chief Operating officer of Walkabout’s parent company iNTERTAIN, said: “We’re delighted to announce this partnership with BetVernons and …

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888 cancels Suarez sponsorship

SBC News 888 cancels Suarez sponsorship

Luis Suarez‘s sponsorship deal with poker brand 888 was cancelled this  morning as the fall-out from his World Cup biting scandal continues to intensify. Only a month after becoming one of the poker’s firm’s ambassadors on the back of a wondrous season in the Premier League, the operator has seen fit to give the Liverpool footballer his cards after FIFA …

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Marathonbet partners with Hibernian FC

SBC News Marathonbet partners with Hibernian FC

Hibernian FC has announced a lucrative six figure sponsorship deal with bookmakers Marathonbet, that will see them become the club’s main partner for the next two years. A statement on their official website said the initial agreement begins ahead of the 2014/15 season and includes an option for a third year. The firm’s logo will be on the front of …

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666bet sponsoring Chisora v Fury

SBC News 666bet sponsoring Chisora v Fury

Online bookmaker 666Bet.com has stepped into the ring, penning a title sponsorship agreement with Queensbury Promotions for the long-awaited Derek Chisora v Tyson Fury rematch. The WBO World Heavyweight Championship Final Eliminator takes place at Manchester’s Phones 4u Arena on Saturday 26th July, and the company confirmed that a representative will be live on BoxNation during the event with the latest …

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Ladbrokes revamps look & layout of retail betting shops

SBC News Ladbrokes revamps look & layout of retail betting shops

Ladbrokes is set to introduce new digital and experiential  features to all its UK retail stores, as the operator looks to revamp its high street offering for 2015. According to UK marketing news source – Marketing Week, Ladbrokes has been consulted by retail design agency FITCH London, with a view to differentiate itself from its retail betting competitors. The new …

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