Betfred announces online marketing reshuffle

Betfred – Digital Managing Director Christopher Sheffield

Manchester based sports betting operator have announced the departures of Digital Managing Director Christopher Sheffield and Head of Online Marketing Adele Lawton.

The operator is currently in the midst of a management reshuffle for its online marketing division, as it looks to revamp its digital inventory. Betfred will seek replacements for Sheffield and Lawton through specialist executive search services.

Christopher Sheffield leaves the operator after three years’ service, which saw Sheffield launch numerous online and mobile products for the bookmaker. Former Playtech Commercial Director, Adele Lawton leaves the company after six months service.

Earlier this week Betfred had announced that it had appointed a new creative agency Brothers and Sisters London, with a view to revive its online gaming brand and player messaging.  The operator further announced that it would release new brand advertising this August under the guidance of agency Brothers and Sisters London.

Betfred have made no formal comment on the departure of Christopher Sheffield and Adele Lawton.

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