SBC News Betfred announces new agency for marketing makeover

Betfred announces new agency for marketing makeover

carnialbetfredLondon based creative media agency, Brothers and Sisters publically announced that it had won the competitive pitch for Betfred online gambling services.

Brothers and Sisters will be charged with creating new campaign and media strategies for the Manchester based bookmaker and refreshing the Betfred brand digitally. Media news source CampaignLive estimated the Betfred media budget to be more than £5 million.

The announcement will mean that Betfred will terminate its relationship with advertising agency BJL.

Betfred announced that it would be rolling out new advertising for August 2014, under the guidance of Brothers and Sisters.

Rakesh Chablani, managing director for Petfre, the owners of Betfred, said: “We face challenging times ahead in an ever-increasing competitive marketplace. Brothers and Sisters showed us a concept that I believe will tackle those challenges head on, giving us the stand out we need.”

Check Also

SBC News ‘Another big breakthrough’ for Betfred in Sharp Gaming rebrand

‘Another big breakthrough’ for Betfred in Sharp Gaming rebrand

Sharp Gaming has rebranded as Betfred’s Technology department following a successful £100m migration of all …

SBC News Bookies Corner: Premier League comes down to the wire…

Bookies Corner: Premier League comes down to the wire…

SBC checks in on bookmakers’ nerves pricing the homestretch of matchdays of an enthralling Premier …

SBC News “Enough is enough”: Fred Done cashes out early on Betfred Man City wagers

“Enough is enough”: Fred Done cashes out early on Betfred Man City wagers

Betfred founder Fred Done is giving bettors a chance to cash-out early on a Manchester …