Marketing

The Advertising Standards Authority has warned Ladbrokes after an online sales promotion breached several articles of its CAP Code. The independent regulator and watchdog said the ad, which stated “UP TO £500! IN FREE BETS ON LADBROKES EXCHANGE”, did not make the extent of the commitment and limitation clear. In order to receive the maximum of £500 free bets, the …

12Bet will be back on a Premier League team shirt this season after the Asian-facing bookmaker signed a deal to become Hull City’s new main sponsor. 12Bet CEO Rory Anderson explains how the deal came about and what value it gives to the firm in terms of international exposure.   SBC: First up – Why Hull City? Anderson: There were …

English Championship football club Derby County FC have announced a two year partnership with forex and financial trading platform TradeNext As part of the partnership, TradeNext will work in collaboration with the senior team at Derby County and members of the first-team playing squad to develop and produce a financial literacy programme that educates fans and supporters about financial trading. …

  UK betting billionaire Fred Done, founder of bookmaker BetFred has invested in Manchester based start-up Degree 53. The app developer is set to launch Myracingresults.com, a one stop shop horse racing portal, where racing enthusiasts will be able to access racing results, daily race cards, live betting odd and expert tips and information. Myracingresults.com is the first product launch …

Ahead of the Summit of iGaming Malta (31 Oct – 1 Nov), Team SBC talks to XLMedia Founder and CEO Ory Weihs, to get the lowdown on XL Media’s successful IPO launch. Having founded XLMedia in 2008, Ory Weihs successfully negotiated an initial public on the London AIM in March 2014, making XLMedia the first specialist igaming marketing company to …

Danish igaming and sports betting focused operator Bet25.dk has become official shirt sponsor of Copenhagen based football club Brøndby IF. The deal announced last week by the Brøndby IF board, will see the football club promote Bet25.dk products for the 2014/2015 Danish Superliga and European football season. Brøndby IF and Bet25.dk did not disclose any information on the sum of …

Sport media, data and insights provider Perform Group confirmed that Ashley Milton will take up the position of Chief Financial Officer on August 18. Milton joins Perform Group, from multinational advertising and media group WPP, where he served as Chief Financial Officer for EMEA. Industry news source iGaming Business confirms that Milton had been approached by Perform Group senior management …

The  fixture clash between the Doncaster St Ledger Festival and  the Irish Champions Weekend on the 10th of September, may  force bookmaker Ladbrokes to withdraw its sponsorship of the St Ledger Festival. Ladbrokes have sponsored the St Ledger Festival for the past ten seasons, however the current three year sponsorship extension is set to come to an end, Ladbrokes have …

Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …

888Casino has found itself censured for its advertising once again by the Advertising Standards Authority (ASA) after complaints that the operator’s £88 free promotion could only give users a maximum £20 cash. One complainant, who signed up for the offer after seeing a poster on a London Underground platform, subsequently discovered that “free play” winnings needed to be wagered 30 …