Xtremepush ushers ‘new era of AI’ with player behaviour prediction

Xtremepush has launched its InfinityAI solution for predicting player behaviour.

The provider has described the release – unveiled at this week’s SBC Summit North America 2024 in New Jersey – as a ‘game-changer’.

InfinityAI ushers in a new era of AI through predictive modelling that offers superior performance, transparency and control, the company explained.

Tommy Kearns, CEO of Xtremepush, commented: “It is a proud moment for Xtremepush to be able to unveil our revolutionary AI solution for the igaming industry. 

“InfinityAI offers transparent and flexible predictive modelling without limitations, identifying the best model for an operator’s unique data and use case.”

The provider asserted that InfinityAI is set to ‘transform operational strategies’ across the igaming sector through sophisticated marketing techniques. 

Utilising adaptive AI technology, the solution automatically identifies best-performing models for unique data sets and use cases, which enables operators to create highly customised models in response to emerging trends.

“Additionally, our Explainable AI (XAI) offers complete visibility into the prediction process, empowering operators to optimise the model in real-time, resulting in unparalleled trust, accuracy and outcomes,” added Kearns.

InfinityAI uses advanced XAI to ‘peel back the curtain’ on AI’s decision-making process, the company explained. 

“InfinityAI will help our operators predict almost any action, behaviour and event, presenting them with an invaluable and cutting-edge retention and loyalty solution.”