Marketing

In the third and final article about how businesses are using Google+, SBC’s Sam Cooke compares the network against Facebook and asks why bookmakers are not making more headway. Read part 1 here and part 2 here. Google+ vs Facebook Were we speaking in terms of purely which is the more ‘social’ network; that is keeping in touch with friends …

Hibernian FC has announced a lucrative six figure sponsorship deal with bookmakers Marathonbet, that will see them become the club’s main partner for the next two years. A statement on their official website said the initial agreement begins ahead of the 2014/15 season and includes an option for a third year. The firm’s logo will be on the front of …

Online bookmaker 666Bet.com has stepped into the ring, penning a title sponsorship agreement with Queensbury Promotions for the long-awaited Derek Chisora v Tyson Fury rematch. The WBO World Heavyweight Championship Final Eliminator takes place at Manchester’s Phones 4u Arena on Saturday 26th July, and the company confirmed that a representative will be live on BoxNation during the event with the latest …

In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …

Ladbrokes is set to introduce new digital and experiential  features to all its UK retail stores, as the operator looks to revamp its high street offering for 2015. According to UK marketing news source – Marketing Week, Ladbrokes has been consulted by retail design agency FITCH London, with a view to differentiate itself from its retail betting competitors. The new …

In terms of the big players in online social marketing Google+ has often been cast aside in brands’ consideration of which network to focus their efforts on. The likes of Facebook and Twitter are deemed more effective and useful in reaching a large, target audience. Many are now beginning to realise however that overlooking Google+ has been a mistake. It’s …

Burnley FC has announced the biggest shirt sponsorship deal in the club’s history. The newly promoted Premiership Football Club has reunited with Asian-focused igaming brand Fun88. The sponsorship will see the Fun88 brand on the Clarets’ home and away shirts for the 2014/15 and 2015/16 English football seasons. It will be the second time Fun88 have sponsored Burnley FC, as …

Marathonbet has made a bid to stay in the Premier League after signing a deal to become the new betting partner of West Ham United. This long term partnership runs from the beginning of the 2014/15 campaign, and will also see them become the title partner of the Club’s annual prestige home pre-season match, The Marathonbet Cup. Last season saw …

666 Brand Ambassador Harry Redknapp will be attending the iGaming Super Show in Amsterdam on Wednesday 25 June with 666Bet where affiliates will be able to have their photo taken with him on the 666Bet stand. The QPR manager will be flying in on a private 666Jet with Vas Blackwood, who starred in Lock, Stock and Two Smoking Barrels, and …

Irish Sports betting operator Paddy Power will tweet ‘near-live’ World Cup football clips to its 354,000 followers, after securing a deal with UK broadcaster, ITV. The partnership will allow the  bookmaker and TV network to tweet up to 10 match highlights until after the final on July 13th. Twitter Amplify believes highlight reels can kick start conversations and target diverse …