Marketing

Boylesports, sponsors of the Irish Greyhound Derby, have teamed up with GAA clubs throughout Dublin to offer a €5,000 (£3698) first prize. The independent bookmaker has allocated greyhounds to each of 44 clubs throughout the capital, with the winner set to pocket the cash on Derby final night. Liam Glynn, PR Executive at Boylesports said “We had a massive response …

Former England, Liverpool and Real Madrid footballer, Michael Owen has signed a two-year deal with Racing UK (Sky 432/Virgin 536/UPC 411/Freeview 231) to act as an ambassador and regular contributor to the specialist horseracing broadcaster. Owen is a renowned horseracing enthusiast, who owns and manages Manor House Stables, a Cheshire training yard with 90 thoroughbreds, including the top-class Royal Ascot …

Leicester City Football Club today announces a new platinum partnership with online betting company 666Bet. The agreement will see 666Bet become the Foxes’ Official Betting Partner and exclusive European Betting Partner for the 2014/15 season.Ian Flanagan, Commercial Director for Leicester City Football Club, said: “Our partnership with 666Bet brings together a new player in the online betting market with a …

Gala Interactive have announced the promotion of Alison Digges as Director of Igaming Services.  Digges replaces the departing Director of Casino Kasper Trier – Poulson, the interactive role has been designed to integrate Digges senior management roles within the bingo, games and casino divisions of Gala interactive. Alison Digges joined Gala Interactive as Head of Bingo in February 2012, she …

Premier League outfit Tottenham Hotspur have signed a record two-year deal with Marathonbet, which will see the sportsbook giant become the club’s new exclusive betting partner. The north London side previously operated a regional partner model in the gaming sector, but the new partnership sees Marathonbet take full category exclusivity, giving Tottenham Hotspur’s global fanbase a consistent betting experience no …

Online and mobile betting Matchbook.com has announced a new betting partnership agreement with newly promoted Champioship side Brentford FC. As part of the agreement the Matchbook.com logo will be prominently displayed on Brentford’s home and away kit for the upcoming 2014/15 campaign. In addition, there will be extensive Matchbook.com advertising at Griffin Park including the branding of the stadium roofs with …

A William Hill customer has gambled £600,000 on a NO vote in the upcoming Scottish Independence Referendum. The company said the punter staked a record political bet of £400,000 in June, when the odds were 1/4, but has since returned to the same Hill’s branch in Surrey and added an extra £200,000 to his wager, this time at odds of 1/6. He stands …

New online bookmaker  666Bet will be the new  shirt sponsor of London football club Leyton Orient for the 2014-15 campaign. The record sponsorship deal for the Club will see the 666Bet company logo printed on the front of the home and away shirts from the first game of the season. 666Bet is a fully registered online gambling website. Its goal is …

Eastern European focused sports betting operator Fortuna announced the confirmation that it had become official shirt sponsor of Czech Republic ‘Gambrinus Liga’ football club Slavia Prague. The betting operator announced an undisclosed three year deal with the Prague football team. Zdnek Lang, Marketing Director of Fortuna commented on the shirt sponsorship deal: “Fortuna believe in Slavia’s potential, we want to …

Sky Bet the sports betting subsidiary of British broadcaster BskyB announced the launch of a new digital and broadcast marketing campaign – “Are You in?” Focusing on the upcoming start of the 2014/2015 English Football  Season (Commencing August 4), the new multi-channel and multi-content marketing campaign will feature Sky Sports News presenters Jim White and Natalie Sawyer. The campaign was …