The agreement will see 666Bet become the Foxes’ Official Betting Partner and exclusive European Betting Partner for the 2014/15 season.Ian Flanagan, Commercial Director for Leicester City Football Club, said: “Our partnership with 666Bet brings together a new player in the online betting market with a new player in the Barclays Premier League, which we envisage will create a host of exciting opportunities for both parties.
“We are delighted to present our supporters with an Official Betting Partner that will offer both excellent value and a personal service with an interest in their Club.”
The partnership will give 666Bet significant advertising and branding presence at King Power Stadium on matchdays during the campaign, promotional access to the first team squad, access to hospitality facilities and online presence on lcfc.com.
Barry Martin, CEO of 666Bet, said: “It’s a very exciting time to be getting involved with Leicester City after their promotion to the Premier League and we’re delighted to have signed this partnership. 666Bet is a young, hungry and ambitious new betting company and we see a number of parallels with ourselves and the Foxes.
“Leicester City fans are hugely passionate and we will be providing lots of special bets and offers on the Foxes’ games throughout the season. We are also very excited about the Club’s connections in the Far East as this is going to be a key target market for us in the future.”
Launched in June 2014 ahead of this summer’s World Cup in Brazil, 666Bet made an immediate impact on the betting market with an astonishing offer – odds of 1966/1 for England to win the World Cup, which received widespread media coverage. The company has also embarked on a significant advertising campaign ahead of the new Barclays Premier League season.
Leicester City will make their return to the Barclays Premier League during the 2014/15 season after a 10-year absence. The Foxes won promotion to the top flight at the end of a record-breaking 2013/14 campaign, in which they won the Football League Championship with a Club-record 102 points and 31 victories