Marketing

London AIM listed igaming marketing network XL Media has continued its acquisition spree, with the announcement of the purchase of ExciteAd Digital Marketing for a reported $19 million (£11.5 million) XL Media who floated on the London AIM in March, will add ExciteAd services to its digital marketing inventory. ExciteAd operate as a specialist in social gaming marketing, serving high …

Manchester sports betting operator, Betfred has announced the launch of a new multi channel / muti content marketing campaign, created by new creative agency Brothers and Sisters. The new campaign named ‘the dudes’ will replace the existing Betfred “you’ll love a bit of Betfred” campaign, as Betfred look to promote it’s sports betting offers to a new audience. The campaign …

Former Mr Green Chief Marketing Office Henrik Svensson, has been hired by European sports betting operator Betclic Everest, to oversee development marketing and commercial projects. Betclic informed staff this week, that Svensson would be joining Betclic’s commercial and marketing division on 1 September. Svensson, will work between Everest Betclic offices in Malta and London. Svensson will be tasked with helping …

The UK Advertising Standard Authority (ASA) has reprimanded Ladbrokes for causing offence by displaying an advert for betting exchange subsidiary Betdaq in which Rio de Janeiro’s Christ the Redeemer statue is wearing a Betdaq purple and white football shirt. The advert which ran during this summer’s FIFA World Cup in Brazil, was displayed on the Betdaq.com website, and featured the …

James Taylor, International Business Development Manager for Yieldify, one of Britain’s fastest growing digital marketing start-ups, tells SBC that with growing marketing and retention costs, igaming operators can no longer disregard real time data and marketing actions. Yieldify  is a multi-channel analytics and remarketing platform that helps e-businesses drive incremental revenue from their website. Their technology works by tracking user …

The next Sports Betting Community Asia and Asia Gambling Brief iGaming Industry Networking Evening will be held on Thursday the 4th of September at the exclusive 71 Gramercy lounge and nightclub in Makati. Dubbed our ‘Monsoon Meetup’, the best networking event in Asia is as always free to attend and made possible by our generous sponsors. The SBC Asia and …

UK bookmaker William Hill has continued to extend its brand’s promotion and coverage through betting partnerships with the agreement of a season-long deal with London Premier League football club Crystal Palace. William Hill’s sports betting services will be promoted at Crystal Palace’s Selhurt Park Stadium, and will further feature throughout the football club’s digital inventory. Crystal Palace Chairman Steve Parish …

Australian gambling operator Tatts Group today unveiled its new corporate brand identity. Tatts Group operators of lottery and gaming solutions, presented their new corporate logo, which was accompanied with a the launch of a their newly redesigned website – tattsgroup.com. The Tatts Group new corporate identity project, was undertaken with the help of branding specialists Hulsbosch. Tatts Group senior management …

English Premier League football club, Aston Villa announced William Hill as their official UK & Ireland online betting partner. William Hill sports betting and igaming services will be promoted throughout Aston Villa’s Villa Park stadium. The operator will also receive extra coverage on the football club website and social media channels. Aston Villa acting Chief Executive Robin Russell said: “We …