Marketing

English Premier League football club, Aston Villa announced William Hill as their official UK & Ireland online betting partner. William Hill sports betting and igaming services will be promoted throughout Aston Villa’s Villa Park stadium. The operator will also receive extra coverage on the football club website and social media channels. Aston Villa acting Chief Executive Robin Russell said: “We …

William Hill have sealed a multi-content advertising partnership with UK multimedia corporation British Telecom, to promote its gaming services throughout all BT Sports’ media inventory. William Hill betting promotions will appear on BT Sports Premiership TV broadcasts, additionally the sports betting operator will receive further coverage on BTSports.com and BT Sports mobile app. The deal will see the Gibraltar-licensed operator …

The missing piece to date has been understanding customer personality and motivation. It is useful to track what a customer browses or when he buys. But how much more valuable is it to understand the motivation of those purchasing customers? To create a profile of those individuals most likely to buy based on a range of emotional criteria, from aspirations …

Ahead of tonight’s Rose of Tralee, Paddy Power and its number crunchers have put together a comprehensive study on the festival. The bookie’s research has revealed that Luxembourg tops the charts in terms of wins per size of its Irish community, with one victory from a tiny pool of 20,000. Tralee itself is next on the list, with one win per 47,000, with …

Gibraltar based sports betting operator Coral Interactive, has penned a two year deal with Everton Football Club, becoming the Liverpool football club’s Official European Sports Betting Partner. Coral Interactive agreed the deal with Everton FC just in time for the start of the Barclay’s Premier League 2014/2015 season, which began this weekend. The partnership will see Coral Interactive sports betting …

AIM listed igaming marketing specialist XL Media has announced that it has agreed to acquire a UK sports betting affiliate website for a sum of $6.7 million (£4.10 million). XL Media senior management have confirmed that they would go ahead with the acquisition of the UK sports betting website, and its additional igaming inventory, with a view to increase its …

In its weekly ruling newsletter, the Advertising Standards Authority has found against Betfred, 888sport.com, and Isiris Racing Services, which offers a horse racing tipster facility in the Racing Post. The independent regulator and watchdog said one of Betfred’s matched bet promotions, and 888sport’s “BagBigOdds” adverts, breached several articles of its CAP Code and were cited for Misleading Advertising, Qualification, and Significant Conditions …

Sports betting super affiliate, Oddschecker have announced the appointment of London based marketing agency Fold7 as its new creative development team. BskyB owned Oddschecker plan to release a new advertising campaign across Sky UK TV channels. The campaign which will be designed by Fold7, will be launched in September  of this year. The creative agency won the Oddschecker account after …

Mr Green have announced the departure of Henrik Svensson Chief Marketing Officer. Svenssons departure will see a reorganisation of Mr Green’s marketing operations, as Svenssons responsibilities will be split  into two separate roles. Mr Green CEO Mikael Pawlo, confirmed the departure of Svensson who joined the Malta based online casino operator from Nordic Gaming Group. Svensson had headed up operations …

William Hill have continued the summer trend of sports betting operators partnering with English Premier League football clubs, by agreeing partnership terms Southampton FC to become the football clubs official betting partners. The William Hill brand will be promoted throughout Southampton FC’s St Marys stadium and will be a further promoted on the Football Clubs digital inventory. Gareth Rogers, Chief …