Sky Bet launches “Are You In?” campaign

Rob Painter Sky Bet Marketing Director

Sky Bet the sports betting subsidiary of British broadcaster BskyB announced the launch of a new digital and broadcast marketing campaign – “Are You in?”

Focusing on the upcoming start of the 2014/2015 English Football  Season (Commencing August 4), the new multi-channel and multi-content marketing campaign will feature Sky Sports News presenters Jim White and Natalie Sawyer.

The campaign was created by creative marketing agency mcgarrybowen, who have worked on previous Sky Bet marketing campaigns. Sky Bet stated that the campaign would “mark a shift in strategy”.

The “Are You in?” campaign will not only feature the latest odds from Sky Bet, but will serve to promote Sky Bet’s presence and coverage in English Football and further promote the operators newly revamped customer loyalty program – ‘Sky Bet Club’.

Rob Painter  Sky Bet Marketing Director commented on the launch “Upon joining Sky Bet last year it was clear the unique opportunity the brand has to give customers above and beyond what our competitors can”

“The new strategy and ‘Are you in?’ campaign from mcgarrybowen are part of a new direction for the business and I’m excited about where it can go from here.”

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