The north London side previously operated a regional partner model in the gaming sector, but the new partnership sees Marathonbet take full category exclusivity, giving Tottenham Hotspur’s global fanbase a consistent betting experience no matter where they are in the world, the official club website said.
The company will have a presence on the club’s digital channels and operate in-stadium betting services at White Hart Lane.
CEO Graham Luke commented: “We’re thrilled to be in a position to announce a global partnership with Tottenham Hotspur. Spurs is a world-renowned football club with wonderful history and a very exciting future. It’s fair to say that our ambitions match those of Tottenham Hotspur going forward. We believe that this partnership will project us into new territories and amplify our brand on a global scale.”
Established in 1997, Marathonbet has more than 1.5 million players across 185 countries.
Fran Jones, Head of Partner Services at Tottenham Hotspur, said: “We are delighted to add Marathonbet as our new Official Betting Partner. Marathonbet is an ambitious brand growing its business across key markets, including the UK. The global nature of this agreement enables our supporters to access Marathonbet services no matter where they are in the world, as well as on a matchday at White Hart Lane.”