Betfred launches new nationwide marketing campaign

Manchester sports betting operator, Betfred has announced the launch of a new multi channel / muti content marketing campaign, created by new creative agency Brothers and Sisters. The new campaign named ‘the dudes’ will replace the existing Betfred “you’ll love a bit of Betfred” campaign, as Betfred look to promote it’s sports betting offers to a new audience.

The campaign will run across TV, digital, press and will feature in all 1400 Betfred stores nationwide.

The campaign was teased with an unbranded film running online in the build up to the launch of the TV ad, which introduced the two old friends as having shot their own recruitment video in which they demonstrated their skills to get signed by a Premier League team. The online campaign has already generated significant interest on Twitter

“After a competitive pitch we selected Brothers and Sisters and we have been delighted with their creative and how we have worked together to execute it. It is very different for a betting company but we are confident that our new campaign will stand out in a very cluttered market place. The Betfred brand is all about entertainment and fun and that’s what this new campaign conveys.”  Gemma Strath, Betfred Group Marketing Director

“This is more than just the launch of an ad campaign. The Dudes are the new Betfred characters that we aim to grow and build over time.They represent the fun you get with Betfred and you’ll be seeing a lot of them in the coming years.” Andy Fowler, Brothers and Sisters Founder and Executive Creative Director