SBC News Voice of the Sports Betting Industry
Former Mr Green Chief Marketing Office Henrik Svensson, has been hired by European sports betting operator Betclic Everest, to oversee development marketing and commercial projects.
Betclic informed staff this week, that Svensson would be joining Betclic’s commercial and marketing division on 1 September. Svensson, will work between Everest Betclic offices in Malta and London.
Svensson will be tasked with helping grow new markets for the operator, it is believed that he will be a key player in the operators strategy for entering new markets in the coming months.
Isabelle Andrès CEO of Betclic Everest Gaming Group commented on the appointment of Svensson
“We need to develop our revenues in some key areas for our Group, whether it is Nordics or casino revenues just to name some of them,”
“Henrik has a proven track record of continuously evolving businesses and increasing revenues and profitability [and] is going to contribute actively to the profitable growth of our activity, and notably for our brands Expekt and Montecarlo Casino”
