Marketing

SBC starts this week interviewing Harry Parkes, Product Director for WHY Analytics from VisualDNA, on Big Data impacts within igaming’s value chain and how Predictive Analytics can help operators make smarter more informed decisions throughout their operations. An experienced, retention, digital data and analytics veteran, Harry Parkes has consulted various sectors on optimizing operational digital data in order to create in-depth …

Starting Potential The Indian national side is currently ranked 150th in the world.  It is a nation which has produced precious few players that are known outside of their home country. Indeed Chopra was the first player of Indian origin to play in the Premiership, and the current national squad all play for Indian club sides A wise old owl …

Tipperary GAA fans arrived in their hundreds at Shelbourne Park not only to celebrate the eve of the All Ireland Hurling Final, but also the semi-finals of the Boylesports.com Irish Greyhound Derby 2014. And their support worked a treat as Tipperary based trainer Michael O’Donovan’s representative Laughil Blake was fastest as he turned in another superb performance and now stands as the favourite for …

Following last weeks undisclosed purchase of DMG Media’s subsidiary online gambling brand Metro Play, 666Bet Chief Executive Barry Martin has announced that 666Bet will sustain the Metro Play brand and its services. Barry Martin further announced that Metro Play would soon feature a 666Bet run sports betting platform, as its new owners look to increase vertical offerings to Metro Play …

This weekend saw the launch of UK wide co-marketing campaign ‘The Changing Room’. The campaign sees Paddy Power, join forces with Arsenal Football Club and Stonewall sexual rights charity, in order to change attitudes and combat homophobia in English Football. The campaign created by creative agencies Lucky Generals and M2M, asks the UK sporting public to support the gay/lesbian rights …

William Hill has strengthened its player protection initiatives by launching a social media age verification filter. The operator has launched its new initiative to coincide with new changes to UK gambling laws, as the bookmaker aims to promote responsible gaming and best practice throughout its operations. William Hill will monitor engagement on social media channels to ensure that the operator …

Gala Coral Italian sports betting subsidiary Eurobet has announced the launch of its biggest marketing campaign to date. The Italian sports betting brand are set to target new customers to its recently revamped website, as the operator looks to bring a fresh approach to its marketing, communications and brand coverage. Eurobet Sports Betting Director Carlo Di Maio, revealed to EGR …

Maxymiser leader in customer experience optimisation is holding its bi-annual Customer Success Symposium on Thursday 18th September at The British Academy of Film and Television Arts (BAFTA), in central London. More than a hundred organisations will be in attendance including Forrester, Paddy Power, House of Fraser and Orange, who will be presenting about how they have improved their online business …

The Barcelona Affiliate Conference (BAC) will be returning once again to the Catalan city on the 23rd – 26th October 2014. Conference organisers, iGB Affiliate, have announced that the conference will be moving to a new venue for 2014, the Barcelona International Convention Centre (CCIB). “We are extremely excited that the show has grown to the extent that we have to move …