Marketing

Voting is now open for the fifth annual British Poker Awards (www.thebritishpokerawards.com), with poker enthusiasts from around the world able to vote for their best players in more than a dozen categories. The ceremony will honour the best and brightest of the British poker scene, in both the live and online realms, as well as recognising those who have made …

Business news source the Financial Times reports that leading UK operators, William Hill, Ladbrokes, Coral and Paddy Power are set to introduce a voluntary ban on advertising free bets and free money gambling offers before UK TV watershed of 21:00. The four operators, founding members of the recently launched independent gambling advertising standards commissioner ‘The Senet Group’, hope that the …

666Bet are the new Official Betting Partner of the SINGHA Beer Grand Slam of Darts which will be held at the Wolverhampton Civic Hall from November 8-16, 2014. As the Official Betting Partner of the Sky Sports-televised tournament, 666Bet have branding displayed both on the stage and on each of the 32 competing players’ shirts, and have also secured the on-site …

French Ligue 1 football club OGC Nice has agreed terms with European sports betting operator NetBet, which will see the NetBet sports betting brand promoted on the OGC Nice club shirt. Malta licensed NetBet will be additionally promoted with branding placements inside the club’s Allianz Riviera Stadium (capacity – 34,000). The NetBet brand will also be further promoted via OGC …

West Bromwich Albion is has announced a betting partnership with Freebets.com, leading UK bookmaker review and affiliation portal. The agreement will see Freebets.com become the Baggies’ Official Digital Betting Partner for the next two seasons and Freebets.com will enjoy a range of branding opportunities, coupled with sponsorship of the club’s East Stand. Freebets.com will also benefit from significant advertising and branding presence at …

Clarion Gaming event organisers of the upcoming EIG Berlin Totally Gaming Expo (21-23 October), have announced the five finalists of the 2014 EIG Start-up LaunchPad. The finalists will now pitch their services and business to industry and enterprise experts at the Arena Berlin. The final five start-ups will be assed and interrogated by digital and igaming experts Mark Blandford, Partner, Burlywood …

With numerous  Western European igaming markets reporting revenue declines in 2014, SBC caught up with Favbet Chief Operating Officer Sergei Efimenko to discuss Eastern European sports betting growth and how to create a betting audience in Eastern European markets. Sergei Efimenko discusses market intricacies, social and economic impacts that effect the regions gambling markets. Giving SBC readers real insight into …

Horseracing broke new ground at Brighton & Hove Albion Football Club on Saturday, when the £160,000 Ayr Gold Cup was shown at half-time during the Club’s Sky Bet Championship clash with Blackpool – a trial which was hailed a resounding success. In conjunction with the Football League’s title sponsor, Sky Bet, Scotland’s most famous Flat race was broadcast by Racing …

Senior management at Arena Racing Company (“ARC”) and Doncaster Racecourse announced that  Ladbrokes would be renewing its sponsorship of the Ladbrokes St Leger Festival for 2015 and 2016. This news comes on the back of a record breaking 2014 Ladbrokes St Leger Festival which saw 62,000 people attend the Town Moor track across the four days, strong betting turnover across the four-day Festival and …

666Bet has signed a sponsorship agreement with Matchroom Boxing for Olympic gold medalist Anthony Joshua MBE’s first title fight against Dennis Bakhtov. The WBC International Heavyweight title takes place as part of Matchroom’s ‘Moment of Truth’ event at London’s 02 Arena on Tuesday 11thOctober. 666Bet will have their logo displayed in around the ring, including on the centre canvas and the two …