Marketing

The latest marketing news for the gambling industry

Pitch ICE calls on start-ups to meet deadline and connect with investors

ICE London ExCel Centre

Betting and gaming start-ups have been reminded of the upcoming deadline to submit entries to the Pitch ICE initiative for 2023. Companies have until this Thursday, 8 December, to pitch their businesses, solutions and innovative approaches to prospective industry investors and ICE London attendees.  The initiative chooses up to 14 successful participants, with interested start-ups applying for the programme via …

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GiG to power up The Sun and talkSPORT online gambling content 

SBC News GiG to power up The Sun and talkSPORT online gambling content 

Gaming Innovation Group (GiG) has significantly expanded its UK presence having entered a strategic partnership with News Corp UK & Ireland Limited.  The agreement will see GiG’s media division serve as the lead content publisher for News UK’s ‘premium sports’ portals of The Sun and talkSPORT. GiG Media will be charged with delivering in-depth and verified content to The Sun …

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KSA orders operators to stop providing cashback bonuses

cashback ksa

The Dutch Gambling Authority, Kansspelautoriteit (KSA), has issued another reminder to operators on licensing duties, specifically around the topic of cashback.  In the latest series of updates from the KSA to Dutch licence holders, the authority stated that operators should stop providing cashback as a bonus.  Addressing Netherlands betting and gaming firms by letter, the gambling authority reminded licensees that …

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LSports sets out on new path with revamped visual identity

SBC News LSports sets out on new path with revamped visual identity

LSports has entered a “new era” by revealing its new branding which, it believes, will better reflect the company’s values and long-term goals. The new visual identity marks a shift away from the company’s previous blue and orange logo to one that is black and white. This, LSports said, is testament to the company’s growth in recent years, including its …

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Belgian National Lottery ends betting ads during World Cup amid wider restrictions

Belgian national football team

Throughout the duration of the ongoing 2022 FIFA World Cup, the Belgian National Lottery will not show any advertisements for sports betting products. Local media outlined that Minister of Finance Vincent Van Peteghem has taken a more restrictive approach towards betting similar to his colleague in the Ministry of Justice, Vincent van Quickenborne. Van Peteghem has decided that the National …

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Poppleston Allen: Bookies risk enforcement with ex-player World Cup campaigns

World Cup

The 2022 FIFA World Cup has cast a spotlight on the sports industry in several ways outside the main sporting narrative, including betting. Whilst much of the media frenzy around the non-sporting elements of the tournament focused on the controversial decision to name Qatar as host nation, cooperation between bookmakers and sporting figures has also hit the headlines. Yesterday, The …

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Coral guarantees a double value World Cup with Bet Bundles

SBC News Coral guarantees a double value World Cup with Bet Bundles

Coral has launched its ‘Bet Bundles’ offer, a first-of-its-kind incentive rewarding customers during the busiest of sporting seasons.  Designed by Coral’s in-house trading team, Bet Bundles will allow customers to buy a bundle of five bets, with each bundle guaranteeing double its value. Bundles have been designed for Racing and Football enthusiasts to close a year end that features the …

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Asaa88 grows campaigns in Asia through naming Rivaldo its first ambassador

SBC News Asaa88 grows campaigns in Asia through naming Rivaldo its first ambassador

Asian online gambling firm Asaa88 has scored a partnership with former Brazilian professional footballer, Rivaldo Vitor Borba Ferreira. In being named the first brand ambassador of the Asaa88, the operator gains advertising rights to Rivaldo for the entirety of its advertising and marketing campaigns in the continent. “I’m excited to start this collaboration with Asaa88 because they express my great …

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Dutch KSA warns of illicit affiliates bypassing CRUKS & KOA rules  

KSA, Netherlands/Dutch gambling authority

Kansspelautoriteit (KSA), the Netherlands gambling authority, has launched an investigation into affiliate websites that have breached its rules by promoting illegal/unlicensed operators. Of concern, KSA detailed that the websites had targeted vulnerable players using domains such as ‘casinowithoutcruks’ and ‘casinowithoutlicense’ – that deliberately promoted illicit operators in breach of KOA laws and requirements. The websites were discovered following an online …

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Tally to power up Ambev football partnerships ahead of Brazil’s sports disruption

SBC News Tally to power up Ambev football partnerships ahead of Brazil’s sports disruption

Sports engagement platform Tally Technology  (www.playtally.com) has been appointed by Ambev, the Brazilian subsidiary of multinational brewery AB InBev, to develop new football-based games and fan experiences for Brazil Serie A teams Atlético Mineiro and Cruzeiro Esporte Clube. The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s ‘prediction games’ to engage with fans …

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