Marketing

The latest marketing news for the gambling industry

Paddy Power says bye to mischief maker Paul Mallon

SBC News Paddy Power says bye to mischief maker Paul Mallon

Paul Mallon has confirmed his departure as Head of Brand Marketing for Paddy Power, ending his 10-year tenure as an advertising executive of the Irish bookmaker.  A key member of Paddy Power’s Mischief Making department, Mallon has joined London advertising agency Lucky Generals, taking on the role of Head of Special Ops. Mallon had formerly served as Paddy Power’s ‘Head …

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Danish Spilreklamenævnet rules against Mr Green on Christmas complaint

SBC News Danish Spilreklamenævnet rules against Mr Green on Christmas complaint

Denmark’s Gaming Advertising Board, Spilreklamenævnet, has made a decision regarding a complaint concerning a Mr Green advertisement shown in December 2020 before a family TV show. The complaint in question revolved around a commercial for the William Hill-owned online casino operator shown before the family entertainment Juleønsket Christmas programme on the TV2 network.  A majority decision by Spilreklamenævnet ruled against …

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Sadiq Khan orders TfL to ban gambling adverts 

SBC News Sadiq Khan orders TfL to ban gambling adverts 

Transport for London (TfL) has been instructed to end all gambling advertisements displayed across the capital’s transport networks.  The order is reported to come from the office of London Mayor Sadiq Khan, who had vowed to end gambling advertisements on London transport as a re-election pledge. The Evening Standard reports that Khan had been reminded of his pledge by Green …

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Tabcorp CEO Attenborough calls for Australian advertising overhaul

SBC News Tabcorp CEO Attenborough calls for Australian advertising overhaul

David Attenborough, CEO of Tabcorp, has called on the Australian federal government to tighten restrictions around gambling advertising on prime-time television. The CEO of the ASX-registered gambling group detailed his belief that the government should reform Australia’s current advertising landscape, with a particular focus on limiting betting marketing during live sports events. He cited exposure to children being greater during …

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BK8 regains sporting foothold with Kelly Smith partnership

SBC News BK8 regains sporting foothold with Kelly Smith partnership

Asia-focused operator BK8 has secured a brand ambassador partnership with former England and Arsenal Ladies player Kelly Smith. The partnership marks BK8’s debut appointment of a female brand ambassador, as well as a strengthening of its sports sponsorship portfolio following the collapse of its previous agreement with Premier League club Norwich City FC. Following fan complaints regarding the operator’s social …

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DT9 Media ups compliance efforts with GiG Comply

SBC News DT9 Media ups compliance efforts with GiG Comply

Malta-based gaming company DT9 Media LTD has become the latest to utilise Gaming Innovation Group’s automated marketing compliance tool, GiG Comply. Used by the likes of bet365, Betway, Novibet and Pixelbet, GiG Comply enables betting and gaming companies to scan more than 30,000 web pages each day for content including links and iGaming code red words. Jonas Warrer, Managing Director …

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Betway adds Atletico Madrid to global sponsorship roster  

SBC News Betway adds Atletico Madrid to global sponsorship roster  

Betway has announced its biggest Spanish market sponsorship commitment to date, becoming the international betting partner of La Liga champions Club Atletico Madrid.  Securing a two-year agreement, Betway will serve as the international betting partner of Atletico for all territories except Spain and Asia. As of 1 August, Spanish media and sports clubs have observed a blanket ban on betting …

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bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

SBC News bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …

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Betway debuts cinematic series for Germany’s transformed marketplace 

SBC News Betway debuts cinematic series for Germany’s transformed marketplace 

Betway has launched ‘Evolution of Instinct’ – the first advert of its new cinematic campaign series, which aims to expand the international betting brand’s profile within Germany’s reformed online gambling marketplace.  Munich advertising agency David+Martin has led the development of Betway’s new advertising series – replacing the betting brand’s former German market campaign ‘Mr Instinct’ which ran for the past …

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