Marketing

The latest marketing news for the gambling industry

bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …

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Betway debuts cinematic series for Germany’s transformed marketplace 

Betway has launched ‘Evolution of Instinct’ – the first advert of its new cinematic campaign series, which aims to expand the international betting brand’s profile within Germany’s reformed online gambling marketplace.  Munich advertising agency David+Martin has led the development of Betway’s new advertising series – replacing the betting brand’s former German market campaign ‘Mr Instinct’ which ran for the past …

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Checkd Group nets three new operator partnerships

Checkd Group nets three new operator partnerships

Betfair, Sky Betting & Gaming and SBK have become the three latest operators to sign brand partnership deals with Checkd Group. The partnership with Betfair will mark the return of The Group Chat campaign – a collaboration project between Checkd Group’s social brand Footy Accumulators and Betfair – which will provide a range of video content promoting multiples.  Checkd Group …

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Nicola Currie and Sean Levey join SBK stable as brand ambassadors

Jockeys Nicola Currie and Sean Levey have joined the SBK stable after agreeing to become the new brand ambassadors for the Smarkets-powered sportsbook app. As part of the agreement, both Currie and Levey will wear SBK-branded riding gear and produce exclusive content for the sportsbook.  Discussing the new partnership, Currie said: “I’m delighted to be sponsored by SBK up until …

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Betway selects GiG Comply for marketing compliance boost

Betway has strengthened its existing marketing compliance processes after signing an agreement with Gaming Innovation Group (GiG) to utilise its GiG Comply tool. By using GiG’s automated affiliate marketing compliance screening tool, Betway will be able to scan more than 30,000 web pages each day for “content including links and iGaming code red words, links and regulatory requirements”. “It’s great …

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Betclic secures multi-layer sponsorship of French football

Betclic Group has moved to enhance its brand exposure in its home country’s betting and gaming market, becoming an official partner of the French Football Federation (FFF). The five-year agreement – which is reportedly worth between €5 million and €8 million per year according to French outlet L’Équipe – will see the Bordeaux-based operator serve as an official partner of …

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LV BET links with West Brom to further football branding strategy

LV BET has moved to strengthen its UK brand visibility via an official partnership with West Bromwich Albion covering the current 2021/22 season.  The operator’s partnership with the baggies will include digital and matchday coverage rights, whilst LV BET has detailed its intention to implement a ‘fan first’ strategy to maintain engagement with Baggie’s supporters throughout the ongoing campaign. Additional …

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Danish gambling abides by new advertising complaints board 

Strengthening the ‘code-of-conduct on advertising’, Danish operators have launched ‘Spilreklamenævnet’ – an independently managed complaints board monitoring gambling advertising and media.  The founding of Spilreklamenævnet forms part of planned advertising directives for Danish Gambling announced in 2018, which saw regulated incumbents pledge to observe new binding code-of-conduct protections on gambling advertising.     The complaints board will be managed by Danish professional …

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Betclic launches first HD campaign for Poland  

Betclic Group has moved to refresh its brand image across Poland, launching its new TV advertising campaign ‘Zakładamy się od Zawsze’ (‘Betting since Forever’).  The HD campaign co-produced by Warsaw advertising agencies 180HeartBeats and JUNG-v-MATT aims to showcase Betclic’s trusted credentials as one of Europe’s longest-serving online sportsbooks. Bartłomiej Płoskonka, country manager for Betclic Poland, detailed that the French betting …

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