Marketing

DraftKings gets New Jersey check-up with Sir Charles Barkley

US daily fantasy sports operator DraftKings has launched its first sportsbook-centric advertising campaign ‘Dr.AftKings’ featuring NBA legend ‘Sir Charles’ Barkley. Promoting its New Jersey licensed sportsbook app, DraftKings introduces the character of ‘Dr.AftKings’ who diagnosis Sir Charles with a number of ‘sports-related disorders’. DraftKings new campaign has been co-developed by New York-based creative agency Deutsch and seeks to introduce the …

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Mansion extends strong Bournemouth partnership

With the Premier League making its much anticipated return last weekend, Mansion Group has announced that re-signing of its partnership with AFC Bournemouth in the pair’s fourth consecutive season working together. Since the Cherries’ debut season in one of the world’s most thrilling and viewed football leagues, the online gaming group have been proud to support the Bournemouth team. The …

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Grosvenorsport recruits World Cup winner for upcoming season

Copyright: fifg / 123RF Stock Photo

Grosvenorsport.com has announced a legendary last minute signing, with Sir Geoff Hurst getting enlisted by the online bookmaker to help launch Grosvenor Goals for the 2018/19 season. Hurst, who famously scored a hat-trick in the 1966 World Cup final, will be providing weekly picks, blogs, and other content as a brand ambassador for Grosvenor Goals, which gives users the chance to win …

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Championship football links drive increased loyalty on LeoVegas

LeoVegas Championship

LeoVegas has pointed to a near six million audience for Norwich’s FA Cup clash with Chelsea last season to explain its heavy sponsorship focus on Championship sides in 2018/19. The mobile gametech group now has an involvement in front-of-shirt sponsorship for four of the league’s sides, with LeoVegas branding adorning the kits of Norwich and Brentford, while LeoVegas owned Royal …

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Could the FAI be about to cut ties with Gambling operators?

Reports are suggesting that The Football Association of Ireland (FAI) is going to follow the lead of the English Football Association, in cutting ties with gambling companies. The FAI’s current deal with Ladbrokes culminates this year, however a report in the Times is suggesting that Irish football’s governing body may cut the deal short in the same way the English …

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History made as FansBet supports Shrewsbury safe standing

Last weekend with the help of UK sportsbook operator FansBet, Shrewsbury Town FC made history launching a safe standing area at the club’s all seater stadium. FansBet sponsored the campaign which was led Shrewsbury Town’s fan group, the Supporters’ Parliament, who pushed the case for 555 railing seats at the Montgomery Waters Meadow Stadium. Unfortunately for last season’s League One play-off …

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Betfred ready for ‘The Agony…The Ecstasy’ of new EPL season with Zut Media

Betfred launches its ‘The Agony…The Ecstasy’ multi-media marketing campaign ahead of the start of the new English Premier League season (10 August 2018). The campaign has been developed by Liverpool-based creative marketing agency Zut Media and seeks to capture punters emotions for the start of a new football season. Betfred’s ‘The Agony…The Ecstasy’ has been launched across TV, radio and …

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Making a buzz … MoPlay signs sponsorship deal with Hornets

Following on from the announcement of a new partnership with Manchester United, mobile betting and gaming brand MoPlay has strengthened its Premier League presence by agreeing to become the new sleeve sponsor of Watford. The partnership, which will start this season, will see MoPlay’s logo appear on the sleeve of the Watford home shirt, while the brand’s app icon will …

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1xBet strikes sponsorship deal with PL new boys Cardiff

1xBet has been named as a ‘Global Betting Partner’ of newly-promoted Cardiff City for the 2018-19 and 2019-20 seasons. Bluebirds supporters worldwide can expect a ‘fun partnership, with great odds, unique competitions and prizes being announced in due course’. It is hoped that the partnership will help the European operator expand its reach and scope across Europe, Africa, the Middle East, North …

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Filipino betting firm LETOU announced as Inter Milan sponsor

LETOU has announced a partnership deal with Serie A giants Inter Milan to become the club’s first ever Asian online gaming partner. The Filipino firm will become the club’s Official Regional Online Gaming Partner, in an agreement that will see the club’s image and identity used as part of LETOU’s promotions in Asia. Hugely popular across Asia, the betting and …

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