Marketing

Paddy Power makes LGBT+ pledge for Russian World Cup

As part of its campaign for the 2018 Russian World Cup, Paddy Power has revealed that for every Russia goal at the tournament it will donate £10,000 to causes dedicated to making football more LGBT+ inclusive. Working with Attitude magazine‘s Foundation, the operator has detailed that its funding will help numerous elements of the LGBT community by challenging LGBT+ prejudice …

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Championship clubs prep for 2018/19 with BetBright and Kindred

EFL Championship football clubs have been busy strengthening their partnerships ahead of the 2018/19 season, with both Nottingham Forest and Aston Villa announcing fresh agreements with BetBright and Kindred Group respectively. Last season’s play-off runner-up Villa has renewed and extended its relationship with Kindred, which has seen the 32Red brand become the club’s new principal partner, with Unibet set to …

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Marathonbet links-up with Premier League champs Man City

Online bookmaker Marathonbet has migrated across Manchester, after becoming the first ever official global betting partner of Manchester City. The new multi-year agreement with last seasons runaway Premier League Champions covers both the men’s and women’s teams, with Marathonbet pledging that fans are to see some of the best odds on market when betting on City in the coming season, …

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Sportradar strengthens global ice hockey links with CHL ties

Copyright: alextois / 123RF Stock Photo

Europe’s premier ice hockey competition, the Champions Hockey League (CHL), has signed a long term partnership with Sportradar for its expert integrity insights. The sports data, insight and analysis provider is to work together with the CHL, which pits the leading sides from the top tier of leagues across the continent against each other each year, in order to best …

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Dutch Kansspelautoriteit scales up monitoring of World Cup advertising

Netherlands gambling regulator Kansspelautoriteit, has confirmed that it will significantly increase its monitoring of remote betting operators’ marketing and advertising practices during World Cup 2018. Warning foreign operators, Kansspelautoriteit stated that it will severely fine unlicensed betting firms deemed to be illegally targeting Dutch national consumers. Furthermore, the regulatory body seeks to eradicate bookmaker advertising which may be visible to …

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Hand of Gold … bwin unveils Maradona’s Millions promotion

With World Cup fever reaching boiling point, bwin has teamed with Argentinian icon, Diego Maradona to offer its biggest ever jackpot promotion, ‘Maradona’s Millions’, with a staggering prize of up to £5 million up for grabs. The promotion ties-in with the bwin’s blockbuster ‘Who Stole the Cup’ campaign, which as well as starring the Argentinian legend, also features football royalty, Cafu, …

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‘Our Man in Moscow’ – Ladbrokes recruits Lee Dixon as Russia 2018 Ambassador

Ladbrokes marketing has confirmed the appointment of former Arsenal and England defender Lee Dixon as ‘World Cup Russia 2018 Ambassador’. Dixon who will a Russia 2018 lead pundit for ITV Sports and NBC Soccer will be providing Ladbrokes with exclusive content and opinion on World Cup 2018 matches, proceedings and team updates. Undertaking his first duties as Ladbrokes World Cup …

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LeoVegas extends Leicester Tigers sponsorship agreement

LeoVegas & Leicester Tigers

England’s most successful Rugby Union club, Leicester Tigers, have announced a new two year partnership agreement with LeoVegas. The online gambling site will now see the deal run until the culmination of the 2019/20 season, and follows a successful first full year in connection with the Welford Road based outfit. Through the extension, LeoVegas states that it is “continuing its …

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‘The World Awaits’ Genting unveils Russian World Cup promotion

Genting Casino has unveiled details of its tournament marketing campaign, ‘The World Awaits’ which looks to enrich the World Cup experience for its punters. When members swipe their card at any of Genting’s 35 premium retail casinos in cities across the UK automatically enter themselves into a prize draw to win a share of a £25,000 prize pool with one …

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Dunder nets Bristol City shirt sponsorship

Championship football side Bristol City FC has confirmed online casino operator Dunder as ‘Principal Sponsor’ for season 2018/19. The Malta-based online gambling firm will act as the official shirt sponsor of ‘The Robins’ as they attempt secure promotion to the Premier League for the first time in the football club’s history. Dunder replaces construction company Lancer Scott as Bristol City’s …

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