Marketing

The latest marketing news for the gambling industry

Romania media monitor CNA backs gambling blackout

SBC News Romania media monitor CNA backs gambling blackout

The Parliament of Romania will review the nation’s advertising code in relation to tightening laws and standards on the marketing and coverage of gambling products. The directive has been ordered by the National Audiovisual Council (CNA), Romania’s media monitoring agency, who this week voted unanimously in favour of a ‘draft law’ to amend Romania’s existing advertising code.  Last November, the …

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Tony Kenny ends 16-year tenure at William Hill

William Hill

Tony Kenny will step down from his position of Group PR and Communications lead at William Hill after 16 years with the company.  Kenny held a number of positions at William Hill, including Public Relations and Marketing Manager (Ireland), Head of Online and International PR, Head of PR and Head of External Communications. In a statement on LinkedIn, Kenny said: …

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Coritiba FC renews Dafabet partnership into 2023

Coritiba FC renews Dafabet partnership into 2023

Dafabet is targeting continued exposure in the emerging Brazilian betting space, securing a renewal of its partnership with Coritiba Foot Ball Club. Running until December 2023, the extended contract will see the sportsbook’s branding displayed on Coritiba’s team shirts for the remainder of the season.  John Cruces, Head of Sponsorships at Dafabet, said: “We are delighted to extend our partnership …

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Two Dutch operators warned by KSA over loyalty programmes

Two Dutch operators warned by KSA over loyalty programmes

The Dutch Gambling Authority, the Kansspelautoriteit (KSA), continues to maintain a watchful eye over the Netherlands’ betting space, warning two operators for offering a loyalty programme.  Both firms have been ordered to stop providing the loyalty programmes, which it asserts have targeted young adults, in violation of KSA licensing requirements. Loyalty programmes are defined as advertising activities, and in both …

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ASA reprimands Ladbrokes for Premier League players tweet

ASA reprimands Ladbrokes for Premier League players tweet

The Advertising Standards Authority (ASA) has ordered Ladbrokes to remove a tweet after the bookmaker was found to have violated Committee on Advertising Practice (CAP) rules.  In October 2022, the Entain sports betting brand published a tweet featuring a reel of Premier League footballers Philippe Coutinho, Jesse Lingard and Kalidou Koulibaly. The prominent footballers were pictured alongside text reading “Can …

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Game Lounge redesigns flagship Japanese website

SBC News Game Lounge redesigns flagship Japanese website

Game Lounge has redeveloped its Japanese website’s UX and brand to better engage with local audiences and to become a leading information portal for Japanese igaming consumers.   The affiliate publisher has rebranded Japanesecasino.com to the new name of ‘JAPACASI’ as a “commitment to Japanese users’ tendency towards word blends.” Japanesecasino.com was first launched in Japan in 2016 as a standard …

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Betway first to bat for SA20 cricket

SBC News Betway first to bat for SA20 cricket

Betway has become the inaugural title sponsor of SA20 – South Africa’s new T20 cricket league, which is set to debut on 10 January 2023. The sponsorship sees Betway secure full brand coverage across all formats of pro-cricket in South Africa, in which the bookmaker serves as the principal partner of Cricket South Africa. South Africa’s new T20 tournament, ‘Betway …

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Pitch ICE calls on start-ups to meet deadline and connect with investors

ICE London ExCel Centre

Betting and gaming start-ups have been reminded of the upcoming deadline to submit entries to the Pitch ICE initiative for 2023. Companies have until this Thursday, 8 December, to pitch their businesses, solutions and innovative approaches to prospective industry investors and ICE London attendees.  The initiative chooses up to 14 successful participants, with interested start-ups applying for the programme via …

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