Gambling.com Group has announced a breakthrough partnership with The Independent that will expand its media services and content for UK audiences. Nasdaq-listed Gambling.com will deliver in-depth sports betting and online casino content for The Independent, which currently serves over 21 million monthly unique users. The unique content and exclusive offers from Gambling.com will be featured on a dedicated section of …
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Betsson: Tackling the evolving world of affiliate marketing
As developments in technology and the spread of regulation continue to drive change in the international betting and gaming industry, the challenges of running a successful affiliate programme also evolve. To find out more about what that means for operators, SBC News spoke to Betsson Group Affiliates’ Head of Affiliates Triston Smook. Ahead of participating in this week’s iGB L!VE …
Read More »IMG supports Euro expansion of bet365’s UFC partnership
The UFC’s UK and Ireland-focused partnership with bet365 has been extended for the third year running and expanded to include new markets across Europe. Continuing as the official sportsbook partner of the UFC for the UK and Ireland, bet365 has secured a widening of the deal’s international scope to cover Bulgaria, Denmark, Germany, Greece, Italy, Netherlands, Spain and Sweden. The …
Read More »Swedish operators halve advertising volume in 2022
Swedish gambling has recorded its lowest advertising coverage since 2016, according to new data from the Gambling Inspectorate, Spelinspektionen. The gross advertising spend on traditional media platforms for 2022 saw Swedish gambling operators invest SEK 3.4bn (€280m) into advertising activity. Of distinction, the 2022 ad-spend figure is less than half of the SEK 7.3bn (€620m) recorded in 2018, when Sweden …
Read More »ASA lands blow on Ladbrokes over Jake Paul boxing ad
The Advertising Standards Authority (ASA) has warned Ladbrokes over an advert featuring social media personality Jake Paul after his boxing match against Tommy Fury. Ladbrokes had posted a tweet prior to the fight in February 2023 featuring an opinion poll and the question ‘So, we’ve got to ask the question… What’s next for Jake Paul? Vote here now’. Twitter followers …
Read More »ASA: Match Betting ads cannot imply a risk free promotion
The Advertising Standards Authority (ASA) has updated its guidance on promoting Match Betting services/offers to the general public. The guidance has been forwarded to the CAP Executive relating to non-broadcast advertising, with the watchdog underlining that its recommendations “do not constitute legal advice”. ASA defines matched betting as a technique where individuals bet on all outcomes of an event using …
Read More »Allwyn calls on Leo Burnett & VCCP to refresh the National Lottery in 2024
Allwyn UK, the inbound steward of The National Lottery, has selected Leo Burnett and VCCP London as the joint creative agencies of its advertising account. The agencies will lead the National Lottery’s creative marketing from February 2024, when Allwyn takes control of the Fourth Licence tender won in 2022. As a global advertising agency, Leo Burnett’s mandate includes developing captivating …
Read More »Netherlands and Belgium advertising bans now in effect
Long-awaited legal changes came into force in the Netherlands and Belgium over the weekend, with both countries implementing wide ranging betting advertising restrictions on 1 July. Advertising reform in the Low Countries has been in development for over a year. Plans by Belgium’s Justice Minister, Vincent Van Quickenborne, for a blanket ban on gambling advertising were first unveiled in May …
Read More »Green light for Belgium 1 July ad ban after legal challenges dismissed
A Belgium court has ruled against a range of sports and betting stakeholders regarding the upcoming ban on gambling advertising, according to local media. Het Nieuwsblad has outlined that the Brussels court has rejected appeals against the ban from both the sports and betting sectors, which had been brought between eleven different national courts. This effectively removes the final barrier …
Read More »Labor Party calls for AUS blanket ban on gambling ads
Australia’s governing Labor Party has outlined its support for a blanket ban on gambling advertising, stating that the country should not accept “another generation experiencing escalating gambling harms”. Labor MPs have backed the findings of a parliamentary inquiry recommending a “ban on ads for online gambling across all media, to be implemented within a three-year period”. The inquiry follows months …
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