SBC News Voice of the Sports Betting Industry
Sports betting provider LiveScore Bet has targeted the Irish market with the launch of its latest TV ad.
Part of the firm’s Total Betting campaign, the commercial delves into LiveScore Bet’s beliefs of how sports betting should be handled.
Irish audiences will be able to watch the television commercial (TVC) as it airs during Sky Sports and RTE sports broadcasts of events from the English football, darts and golf calendars.
Sam Sadi, LiveScore Group CEO, said: “We are incredibly excited to launch our Total Betting TVC campaign in Ireland and demonstrate LiveScore Bet’s seamless, informative, live and rewarding offering.”
The TVC is produced by Amigo Partnership, and will utilise a media plan devised in partnership with SparkFoundry, chasing a target audience of 1.5 million predominantly male Irish sports fans.
Nick Withersby, Amigo Partnership Executive Creative Director, added: “Our job was to creatively connect that ease and fluidity to the great features and experience of the LiveScore Bet app and the concept of Total Betting.”
The news follows a recent development by LiveSore Bet’s parent company, LiveScore Group, where it migrated its other owned brand Virgin Bet onto Kambi’s sportsbook.
