SBC News Voice of the Sports Betting Industry
Optimove has inked two new partnerships with Captain Up and Gamanza Engage for the launch of an AI-orchestrated gamification solution.
Being no stranger to AI, Optimove will leverage its expertise to unlock the entire customer journey for igaming and sports betting providers together with Captain Up and Gamanza.
Pini Yakuel, CEO of Optimove, commented: “These partnerships are the first to deliver a best-of-breed approach for powerful personalised gamification experiences. iGaming and Sports Betting operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience.
“iGaming and Sports Betting operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players.”
Optimove first embedded AI into its CRM marketing back in 2012 to predict customer migrations between lifecycle stages.
Following on from then, AI has become integral for Optimove, with the company most recently launching its latest AI-powered marketing suite, OptiGenie.
Now, thanks to the two new collaborations, igaming and sports betting operators can additionally look forward to a plethora of bonus AI features, such as integrated gamification for personalisation, real-time orchestration, as well as holistic campaign measurement.
Robert Civill, Chief Commercial Officer of Gamanza Group, added: “We’re super excited at Gamanza Engage to have forged this partnership with Optimove. Optimove has defined the standards for CRM and automated Marketing in iGaming, and our objective at Gamanza Engage is to become the industry’s reference for casino & sportsbook gamification.
“This partnership combines two best-of-breed solutions and allows operators to easily utilise the Gamanza Engage gamification suite with the huge added value of a slick integration with the Optimove CRM. This unity between player communication and gamification is a serious advancement in the overall player experience and adds a new layer of personalization.
“Furthermore, with Gamanza Engage’s “Boosters” mechanic, Operators have new marketing tools at their disposal, and an alternative to traditional bonuses that reduces cost while driving engagement!”
The partnerships with Captain Up and Gamanza come on the heels of Optimove winning its third SBC North America Award for Acquisition and Retention in just four years.
Uri Admon, CEO of Captain Up, concluded: “The collaboration with Optimove introduces a new era of value creation for our partners. By combining Optimove’s advanced data analytics and marketing automation with Captain Up’s innovative gamification and loyalty solutions, we are unlocking new levels of personalised customer engagement.
“This synergy allows us to offer tailored experiences that drive higher customer satisfaction and retention rates. Captain Up recently won ‘Innovation in Mobile’ and ‘Mobile Supplier of the Year’ at the latest EGR B2B awards, further solidifying our position as a leader in the loyalty industry.
“Together, we are setting a new standard in the industry, providing our clients with the tools they need to reward more loyal and engaged customers. Our platform’s versatility and powerful features enable clients to drive user behaviour, increase lifetime value, and enhance customer loyalty.”
